Vice President, Product Marketing

Ladders; Austin (TX); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision plans for

Wellness stipend

Mental health benefits

401(k) plan

Education stipend

Flexible vacation policy

Parental leave

Quarterly recharge days

Work from home stipend

Job summary

Ladders is seeking a Vice President of Product Marketing to shape market narrative for a leading enterprise B2B software business in Austin. The role partners with GTM, product leadership, and customer-facing teams to translate complex capabilities into differentiated value and to guide AI-enabled offerings to market with measurable revenue impact.

The position requires extensive experience in B2B SaaS, deep AI understanding, and a track record of leading large product marketing teams at high

Qualifications

• 15+ years in B2B enterprise software product marketing.
• Proven ability to create differentiated positioning and drive outcomes.
• Experience with AI-focused product positioning in evolving markets.
• Deep understanding of AI technology and its applications.
• Strong leadership managing large product marketing teams at $500M+ ARR.

Responsibilities

• Develop market strategy for AI-enabled offerings and translate tech into value.
• Translate customer pain points into clear, quantifiable value propositions.
• Own and articulate the strategic narrative and competitive positioning.
• Lead successful product launches by coordinating across customer touchpoints.
• Utilize AI tools to provide tailored content for GTM teams.
• Create industry-specific messaging and proof points for priority buyers.
• Collaborate on pricing strategies to align value with revenue goals.

Skills

B2B enterprise marketing

AI positioning

Leadership

Cross-functional collaboration

Job description

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space. This executive will shape the market story, positioning, and launch strategy for a sophisticated B2B software business. The role will partner closely with go-to-market teams, product leadership, and customer-facing functions to translate technical capabilities into differentiated value. This leader will also guide how AI-enabled offerings are positioned, communicated, and brought to market in a way that drives measurable revenue impact.

Location: Austin, TX - US based candidates only, no visa sponsorship available

Compensation: $250,000 – $300,000 annually

Responsibilities

• Develop a deep understanding of the company's product and technology to support effective differentiation
• Translate customer pain points into clear, quantifiable value propositions
• Own and articulate the strategic narrative and competitive positioning
• Lead successful product launches by coordinating across customer touchpoints
• Utilize AI tools to provide tailored content for go-to-market teams
• Create industry-specific messaging and proof points for priority buyers
• Collaborate on pricing strategies to align customer value with revenue goals

Qualifications

• 15+ years of experience in B2B enterprise software product marketing, SaaS preferred
• Proven track record of creating differentiated positioning and driving measurable outcomes
• Experience with AI-focused product positioning in evolving markets
• Deep technical understanding of AI technology and its applications
• Strong leadership skills managing large, high-performing product marketing teams at $500M+ ARR organizations
• Ability to collaborate cross-functionally with go-to-market teams and drive alignment
• Customer-first mindset with a passion for impactful storytelling

Benefits

• Comprehensive medical, dental, and vision plans for employees and their families
• Flexible wellness stipend to support personal health
• Mental health benefits including covered therapy and coaching
• 401(k) plan to assist with future financial planning
• Education and learning stipend for professional growth
• Flexible vacation policy to promote work-life balance
• Paid parental leave for family support
• Quarterly company recharge days
• Work from home stipend to enhance remote work setup

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.