Senior Vice President, Strategy

Publicis Collective; New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance/tuition Reim

Flexible time off

Job summary

Publicis Collective in New York seeks an SVP Director, Strategy to lead strategic planning for a portfolio of brands within the Publicis Media network. You will mentor strategists, shape brand and consumer insights, and collaborate with cross-functional teams to deliver business outcomes.

The role requires 12+ years in media planning/strategy, strong leadership, and ability to translate data into actionable strategies across national and digital channels; you will drive innovative marketing

Qualifications

• 12+ years of experience in media planning/strategy with progressive levels of responsibility.
• Proven track record of strategic leadership & oversight.
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs.
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results
• Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
• Detail-oriented and able to thrive in a fast paced environment

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business with a focus on upstream initiatives
• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
• Proactively elevate and provide strategic thinking across a portfolio of brands + running projects
• Guide and support internal teams in the application & positioning of strategic constructs & products
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives
• Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Skills

Strategic leadership

Media planning/strategy

Data storytelling

Client relationships

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you’re a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

SVP Director, Strategy

The SVP Director, Strategy leads the strategy and aids brand experience teams with the planning process for assigned clients and supports the vision of the strategy product for the agency. The SVP, Strategy is a leader who contributes to brand strategy and builds solid relationships with clients across all levels and functions. The SVP Director serves as the expert on the brand, industry, and consumer.

They support the ongoing evolution of strategy and upskilling strategists to create and maintain a competitive edge for the agency.

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
• Proactively elevate and provide strategic thinking across a portfolio of brands + running projects
• Guide and support internal teams in the application & positioning of strategic constructs & products
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
• Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Qualifications

• 12+ years of experience in media planning/strategy with progressive levels of responsibility
• Proven track record of strategic leadership & oversight
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results
• Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Detail-oriented and proven ability to thrive in a fast paced environment

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistancetuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.