Senior Vice President, Strategy

Publicis Groupe; New York (NY); Sur place; USD 180 000 - 300 000; Plein temps

Résumé du poste

Publicis Groupe Holdings B.V in New York is seeking a Senior Vice President, Strategy to lead integrated media planning and cross-agency collaboration for Wellness brands. You will guide a multi-disciplinary team to develop and steward strategic plans that balance client priorities with agency objectives.

The role emphasizes consumer-first thinking, data-driven insights, and innovative approaches, including AI-enabled planning, to drive growth and breakthrough ideas across brand, digital, and

Qualifications

• 12+ years in strategy across brand, digital, and media.
• Proven ability to lead integrated strategies across large, complex clients.
• Collaborative leadership to drive teams and deliver results.
• Inspirational leader able to rally teams around big ideas and goals.

Responsabilités

• Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance.
• Set strategic direction for Wellness brands to drive growth and long-range outcomes.
• Translate consumer truths and business needs into actionable strategies.
• Collaborate with data analytics on audience segmentation, journeys, and measurement.
• Drive innovation in planning with AI, experience design, and personalization.
• Oversee Wellness Pod operations including staffing, budgeting, and resourcing.
• Partner with media/data leads to connect brand storytelling to performance.

Connaissances

Strategic leadership

Cross-functional leadership

Team development

Industry knowledge

Formation

B.A./B.S. in Marketing/Advertising or related

Description du poste

Company description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

We are looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy and E2E Integration for a high-profile Power of One team. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. This SVP will leverage their experience, perspective, and leadership skills to bring fresh thinking while thoughtfully balancing client priorities, agency objectives, and team needs.

The SVP, Strategy will also serve as a visionary leader and trusted advisor, driving integrated strategic excellence across the portfolio of wellness brands. This role is responsible for setting the overall strategic direction across brand, communications, digital, media, and performance strategy, ensuring a seamless, consumer-first approach to champion growth, breakthrough thinking, and cross-collaboration that span across different wellness categories.

Responsibilities

Role Objectives:

Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance strategy.

• Set the strategic direction for assigned Wellness brands, ensuring plans advance the client’s business and connect to long-range growth priorities
• Translate consumer truths, cultural context, and business needs into compelling strategic narratives and actionable frameworks
• Create consumer-first, connected strategies that move from brand awareness to shoppable engagement moments across channels
• Partner with Data & Analytics on audience segmentation, journey mapping, channel strategy, and measurement frameworks
• Drive innovation in strategy and planning through new tools and methodologies, including AI, experience planning, and personalization
• Lead cross-functional planning and campaign development to ensure strong integration, resource efficiency, and effective execution
• Serve as the senior strategic lead for the Wellness portfolio, ensuring connectivity across internal teams, external partners, and client stakeholders
• Oversee Wellness Pod operations, including staffing recommendations, day-to-day supervision, budgeting, cost management, and resourcing needs

Builds Trust as a Client Advisor to drive Growth

• Act as an advisor on Industry shifts for the client, helping to solve business challenges through strategic thinking
• Deliver business growth through strategic innovation, thought leadership, and white-space opportunities

Collaborates across Capabilities to drive Breakthrough

• Bridge strategy with creative, media, digital, social, and analytics teams to ensure alignment from insight to execution
• Champion the integration of research, cultural insights, and behavioral data into all aspects of planning
• Collaborate with creative leadership to ensure insights fuel breakthrough ideas that work across platforms
• Partner with media/data leads to connect brand storytelling with performance outcomes

Team Leadership & Development to upskill talent

• Build and lead a multi-disciplinary strategy team (brand, comms, media, digital, CX, data strategy).
• Foster a collaborative, inclusive culture rooted in curiosity, clarity, and commercial impact.
• Champion professional growth, training, and mentorship within the strategy department.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years in strategy, with deep experience across brand, digital, and media
• Proven ability to lead integrated strategies across large, complex clients
• Excellent collaborative leadership ability to drive team to deliver results
• Inspirational leader who can rally teams around big ideas and business goals.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/25/2026.