Senior Vice President, Planning (CPG Client)

Publicis Groupe; Chicago (IL); On-site; USD 180,000 - 269,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, is seeking a senior media leader to drive strategic media initiatives for key client accounts in Chicago. You will oversee planning across offline and online channels, guide teams, and present plans to clients to influence executive decisions.

The role demands strong leadership, deep media knowledge, and excellent communication skills to deliver high-impact campaigns and drive business growth in a fast-paced environment.

Qualifications

• 10+ years of progressive experience in marketing, media and team management.
• Experience across online and offline media including TV, print, radio, display, search, social and content marketing.
• Proven ability to present plans to clients and influence senior decisions.
• Strong leadership and people management capabilities with results orientation.
• Excellent written, verbal and presentation skills; highly analytical and organized.

Responsibilities

• Develop, implement and execute strategy to define future direction of Client business.
• Lead thinking by actively listening to Clients and identifying opportunities.
• Manage Client interactions and foster positive relationships as team lead.
• Evaluate media vehicles to reach target audiences effectively.
• Ensure high quality of Client deliverables and cross-sell interagency products.
• Collaborate with BI/analytics, data and investment teams to drive insights.

Skills

Media planning leadership

Client presentations

Team management

Strategic thinking

Analytical skills

Communication skills

Tools

Media Tools

Digital Planning tools

Job description

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.

Responsibilities

• Responsible for developing, implementing, and executing strategy to define the future direction of Client business
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Identifies key target insights based on Client brief necessary for formulating communication strategy
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Serves as key resource for local markets in defining media strategy and media plans
• Supervising, training, and developing staff (managing workload, delegating, and managing projects andresources, performance management)
• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting insolutions that meet or exceed Client expectations
• Serves as leadership and content development coordinator for all Client presentations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

Qualifications

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Must have online and offline media experience.
  • Offline experience will be TV, Print, Radio, OOH.
  • Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.
• Fluency with Media Tools and solid understanding of Digital Planning tools
• Proven experience and success in presenting plans to Client and influencing top level Client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong Client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and Client relations
• Detail oriented and proven ability to thrive in a fast-paced environment.
• Critical assessor of talent – builds and motivates high performing teams
• Able to direct long range planning and the development of programs to maximize organizational resources
• Design and manage projects, resources, stakeholders, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high toleranceto effectively manage change

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/28/2026.