Senior Vice President, Marketing & Growth

Goodwin Recruiting; West Des Moines (IA); On-site; USD 180,000 - 220,000; Full time

Job summary

Goodwin Recruiting is recruiting a Senior Vice President of Marketing & Growth in West Des Moines, IA. This executive will report to the President & CEO, shaping the organization’s marketing, growth, and brand strategy while driving revenue and member engagement.

The role requires 10+ years in marketing with 4–5+ years in senior leadership, strong analytics, CRM/AMS experience, and a track record of leading high-performing teams. Relocation or travel within Iowa may be required.

Qualifications

• 10+ years of progressive experience in marketing, growth, or related discipline
• 4–5+ years in senior leadership with people, budgets and initiatives
• Experience translating member needs into products, campaigns or revenue opportunities
• Strong understanding of how marketing, engagement, products, services and revenue work together
• Experience leading and developing high-performing teams
• Experience managing budgets, agencies and vendor relationships
• Experience with media relations and crisis communications
• Exposure to CRM/AMS platforms, marketing analytics and digital marketing strategy
• Bachelor's degree in marketing, communications, business, strategy or related field

Responsibilities

• Developing and leading the organization's overall marketing and growth strategy
• Creating positioning, packaging and go-to-market strategies to increase participation and revenue
• Identifying new products, services and market opportunities
• Leading member engagement and retention strategy
• Using CRM/AMS data, analytics, surveys and feedback to identify trends
• Developing sponsorship marketing strategies
• Leading brand, communications, media and reputation strategy
• Advancing digital and AI-enabled marketing strategies
• Overseeing media relations and crisis communications
• Supporting advocacy and stakeholder communications
• Leading workforce and employer-brand marketing initiatives
• Mentoring an established marketing and communications team
• Managing budget, agencies and outside partners
• Reporting performance to the Board of Directors
• Location: West Des Moines, Iowa
• Compensation up to $200,000 with benefits

Skills

Strategic marketing

Growth strategy

Brand strategy

Data analytics

CRM/AMS

Leadership

Budget management

Education

Bachelor's degree in marketing or business

Tools

CRM/AMS platforms

Analytics tools

Job description

West Des Moines, Iowa | Executive Leadership Opportunity | Total Compensation Up to $200K + Benefits

Are you a senior marketing and growth leader who knows how to turn customer or member insights into engagement, retention and revenue growth?

We are seeking a Senior Vice President of Marketing & Growth to join the executive leadership team of a highly respected statewide membership organization serving a vital sector of Iowa's economy and communities.

This is much more than a traditional marketing role.

We are looking for a strategic, commercially minded executive who can connect marketing, membership, communications, brand, data and growth — identifying new opportunities, strengthening member value and helping an established organization continue to evolve.

Association or membership-organization experience is highly desirable. Healthcare or long-term care experience is NOT required.

What You'll Lead

As SVP of Marketing & Growth, you will report directly to the President & CEO and serve as a key member of the executive leadership team.

Your impact will include:

• Developing and leading the organization's overall marketing and growth strategy
• Creating positioning, packaging and go-to-market strategies that increase participation and revenue across programs, products and services
• Identifying new products, services and market opportunities based on member needs and market demand
• Leading member engagement and retention strategy
• Using CRM/AMS data, analytics, surveys and member feedback to identify engagement trends and retention opportunities
• Developing business partner and sponsorship marketing strategies
• Leading enterprise-wide brand, communications, media and reputation strategy
• Advancing digital and AI-enabled marketing strategies
• Overseeing media relations and crisis communications
• Supporting advocacy, legislative and stakeholder communications
• Leading workforce and employer-brand marketing initiatives
• Developing and mentoring an established marketing and communications team
• Managing the marketing and communications budget, agencies and outside partners
• Reporting marketing, growth and member-engagement performance to the Board of Directors

What We're Looking For

We're interested in accomplished leaders who bring a combination of strategic marketing expertise and business-growth thinking.

Ideal candidates will offer:

• 10+ years of progressive experience in marketing, growth, communications or a related discipline
• 4–5+ years in senior leadership with responsibility for people, budgets and strategic initiativesDemonstrated success developing and executing growth strategies
• Experience translating customer or member needs into products, services, campaigns or revenue opportunities
• Strong understanding of how marketing, engagement, products, services and revenue work together
• Experience leading and developing high-performing teams
• Strong business and financial acumen
• Experience managing budgets, agencies and vendor relationships
• Experience with media relations and crisis communications
• Exposure to CRM/AMS platforms, marketing analytics and digital marketing strategy
• Bachelor's degree in marketing, communications, business, strategy or a related field

Experience within a trade association, professional association, membership organization or society is especially attractive.

Experience in healthcare, nonprofit organizations, government affairs or another highly regulated industry is also valuable — but you do not need to come from long-term care to be considered.

The Leader We're Looking For

You may be a strong fit if you're the person who naturally asks:

How do we increase engagement?

What do our members/customers really value?

Where is the next growth opportunity?

How do we turn our data and insights into action?

How can marketing contribute directly to revenue — not simply communications?

You'll need to be strategic enough to advise a CEO and Board, analytical enough to measure results, commercially minded enough to identify growth opportunities, and collaborative enough to bring multiple stakeholders along with you.

Why Consider This Opportunity?

This is an opportunity to step into a highly visible executive position with the ability to influence the future direction of an established statewide organization.

You'll have:

• A seat on the executive leadership team
• Direct partnership with the President & CEO
• Significant influence over organizational growth strategy
• An established marketing and communications team to lead
• The opportunity to shape member engagement, retention and new growth initiatives
• Board-level visibility
• The ability to modernize digital, data and AI-enabled marketing strategies
• A mission-driven environment where your work has statewide impact

Location: West Des Moines, Iowa

Compensation: Total compensation anticipated up to $200,000, commensurate with experience, plus benefits

Some travel throughout Iowa and occasional national travel is required.