VP Digital and Growth Marketing

24 Seven Talent; St. Louis (MO); Remote; USD 140,000 - 180,000; Full time

Job summary

24 Seven Talent seeks a strategic, hands-on VP of Digital and Growth Marketing to lead customer acquisition and digital growth across multiple U.S. markets.

The role focuses on driving qualified leads, improving conversion, and maximizing marketing efficiency in a service-based business. The ideal candidate will own omnichannel strategies, leverage paid media, social, email, and SMS, and work closely with executive leadership to align growth with business objectives.

Qualifications

• 5+ years of digital or growth marketing in a service-based business.
• Proven success scaling growth strategies with measurable improvements.
• Strong experience across paid media, social, email, SMS, and retargeting.
• Experience with lead aggregators and third-party lead-gen platforms.
• Full-funnel marketing expertise coordinating channels for acquisition, nurture and conversion.
• Data-driven with ability to translate insights into strategy and budget.
• Senior strategic leader who remains hands-on in execution.
• Home services experience strongly preferred (moving, lawn care, etc.).
• Experience with multi-location/franchise or regional models is a plus.

Responsibilities

• Lead digital and growth marketing strategy across multiple U.S. markets, focusing on increasing qualified lead volume and revenue growth.
• Own and optimize omnichannel acquisition across paid search, paid social, local digital marketing, retargeting, email, SMS, landing pages, and other programs.
• Develop strategies to improve lead volume, lead quality, conversion rates, and ROI across markets.
• Leverage social media as part of growth strategy with targeted content and paid support.
• Manage lead aggregators and third-party sources, evaluating flow, quality, cost and conversion.
• Build and refine email and SMS strategies supporting acquisition, nurture and conversion.
• Monitor performance across campaigns and markets, translating data into actionable insights.
• Test and optimize messaging, offers, audience targeting, landing pages, and conversion paths.
• Partner with executives to align digital strategy with business objectives and market needs.

Skills

Digital marketing

Growth marketing

Strategic leadership

Data-driven

Cross-market coordination

Performance marketing

Senior stakeholder collaboration

Tools

Paid media platforms

Email marketing platforms

SMS marketing platforms

Job description

Title:
VP Digital and Growth Marketing

Location:
St. Louis, MO preferred; open to fully remote

Compensation:
~$150K base salary + bonus

Travel:
Approximately one week per month for candidates not based in St. Louis

About the Opportunity

We're looking for a strategic, hands-on VP of Digital and Growth Marketing to lead customer acquisition, demand generation, and digital growth strategy across a multi-market, service-based organization.

This role will own the strategy behind driving qualified leads, improving conversion, and maximizing marketing efficiency across multiple U.S. markets. The ideal candidate is a modern growth marketer who can set the broader vision while staying close enough to execution to identify opportunities, test new ideas, and continuously improve performance.

We're looking for someone who brings deep digital expertise, an analytical mindset, and a proven track record of generating measurable growth within a service-based business. Experience within home services or another multi-location consumer services environment is highly preferred.

What You'll Do

• Lead digital and growth marketing strategy across multiple U.S. markets, with a focus on increasing qualified lead volume, customer acquisition, and revenue growth.
• Own and optimize omnichannel acquisition efforts across paid search, paid social, local digital marketing, retargeting, email, SMS, landing pages, and other conversion-focused programs.
• Develop and execute strategies that improve lead volume, lead quality, conversion rates, customer acquisition efficiency, and overall return on marketing investment.
• Leverage social media as part of the broader growth strategy, using channel-specific content, audience targeting, and paid support to drive measurable results.
• Manage and evaluate lead aggregators and third-party lead sources, continuously assessing lead flow, quality, cost, and conversion.
• Build and refine email and SMS strategies supporting acquisition, nurture, re-engagement, and conversion.
• Monitor performance across campaigns, channels, and markets, translating data into actionable insights and growth opportunities.
• Test and optimize messaging, offers, audience targeting, landing pages, and conversion paths to improve overall funnel performance.
• Partner closely with executive leadership and internal marketing stakeholders to align digital and growth strategy with broader business objectives and individual market needs.
• Identify emerging channels, technologies, and customer acquisition opportunities that can unlock incremental growth.
• Bring fresh thinking to the organization’s marketing approach, challenging existing strategies and identifying opportunities to modernize how the business attracts and converts customers.

What We're Looking For

• 5+ years of experience in digital marketing, growth marketing, performance marketing, demand generation, or customer acquisition within a service-based business.
• Proven success developing and scaling growth strategies that deliver measurable improvements in lead volume, lead quality, customer acquisition, and revenue.
• Strong experience across paid media, digital acquisition, social media, email marketing, SMS, retargeting, and conversion optimization.
• Experience working with lead aggregators and third-party lead-generation platforms.
• Strong understanding of full-funnel marketing and how individual channels work together to support acquisition, nurture, and conversion.
• Data-driven approach with experience using reporting and performance insights to continuously evolve strategy and allocate marketing investment.
• Comfort measuring performance against KPIs such as lead volume, lead quality, conversion rate, cost per lead, customer acquisition cost, and ROI.
• Ability to operate as a senior strategic leader while remaining hands-on enough to understand execution, identify opportunities, and solve problems quickly.
• Experience within home services is strongly preferred, including moving, lawn care, security, home improvement, painting, fencing, gutter protection, or similar residential service categories.
• Experience supporting a multi-location, franchise, or regional business model is a plus.