Senior Media Relations Strategist, Lifestyle

twentysix; New York (NY); Hybrid; GBP 60,000 - 74,000; Full time

Benefits offered by this job

Career growth

Health & wellness

401(k) plan

Flexible Spending Accounts

Paid holidays & PTO

Family leave

Well-being programs

Commuter benefits

Job summary

M Booth & Associates is seeking a Senior Media Relations Strategist to lead earned media efforts and drive high-impact coverage. You’ll manage media relations across multiple industries, mentor junior staff, and shape strategic campaigns that resonate with target audiences.

The role emphasizes independent work, creative thinking, and strong writing skills, with a hybrid NYC-area work policy and attractive compensation. Join a bold, people-first culture that values equity and innovation.

Qualifications

• 5–6 years of earned media experience on the agency side.
• Bachelor’s Degree.
• Thorough understanding of earned media relations and relationships with key contacts across industries.
• Understanding of GEO, AI, and emerging media platforms.
• Ability to work independently and multi-task in a team environment.
• Creative, strategic thinking skills.
• Strong attention to detail; positive and flexible attitude.
• Solution-oriented mindset; advanced writing, editing and research abilities.

Responsibilities

• Support clients in consumer media verticals (spirits, entertainment, lifestyle, consumer tech).
• Develop media strategies for tentpoles and news engines; drive coverage; draft press materials; pitch reporters; build media relationships.
• Serve as day-to-day client contact and manage earned media communications.
• Mentor junior team members on pitching, follow-ups, and relationship-building.
• Understand client programming; contribute brainstorming and strategy recommendations.
• Lead parts of new business opportunities and identify growth within accounts.
• Propose cross-functional collaborations and real-time ideas to elevate work.
• Provide insights on trends, competition, and client business.
• Staff media events and liaise with media contacts on-site.

Skills

Earned media

Relationship building

Strategic thinking

Writing & editing

Attention to detail

Independent work

Education

Bachelor's degree

Job description

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Senior Media Relations Strategist to join our growing Media team.

This role is for a media relations leader who knows how to turn strong ideas into consistent, high-impact earned coverage through deep reporter relationships, smart pitching, and cultural fluency.

What You’ll Do:

• Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.
• Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.
• Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.
• Mentor junior team members on pitching, follow-ups, and relationship building.
• Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
• Lead portions of new business opportunities and identify organic growth opportunities within your accounts.
• Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.
• Provide deep understanding of trends, the competitive landscape, and the client's business.
• Staff media events and liaise with/host media contacts on-site.

**What You’ll Bring: **

• 5-6 Years of earned media experience on the agency side
• Bachelor’s Degree
• Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
• An understanding of GEO, AI, and new emerging media platforms
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude
• Solution-oriented mindset
• Advanced writing, editing, and research ability

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $81,000 - $100,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy:

*We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. *

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.