Senior Vice President, e-Commerce

Signet Jewelers; Irving (TX); On-site; USD 350,000 - 800,000; Full time

Job summary

Signet Jewelers, based in Dallas, TX, seeks a Senior Vice President of e‑Commerce to lead strategy, performance, and execution of the online business, owning a roughly $1B channel P&L. The incumbent will drive profitable growth and align Marketing, Merchandising, Planning, Supply Chain and Technology.

You will define the e‑commerce strategy, translate priorities into digital growth plans for traffic, conversion and AOV, oversee site merchandising and the end‑to‑end customer journey, and lead a

Qualifications

• 15+ years in e‑commerce/digital retail leadership.
• Proven P&L ownership at scale (>$500M+ revenue).
• MBA preferred; Bachelor's in business or related field.
• Experience driving omnichannel growth and digital transformation.

Responsibilities

• Define and lead the e‑commerce strategy across channels.
• Own revenue, margins, and demand efficiency for the business.
• Oversee site merchandising and digital customer experience.
• Drive growth through performance marketing and CRM.
• Lead cross-functional teams and influence senior leaders.
• Foster a data-driven, high-performance culture.

Skills

Strategic leadership

P&L ownership

Digital merchandising

Omnichannel

Growth marketing

Cross-functional leadership

Data-driven decision making

Stakeholder management

Team leadership

Performance metrics

Education

Bachelor's degree in Business or related field

MBA preferred

Tools

CMS platforms

Web analytics (GA)

Digital analytics tools

Job description

Company Overview

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. Serving customers worldwide, the company emphasizes a people‑first culture, diversity, inclusion and equity, and a commitment to celebrating life’s meaningful moments through high‑quality jewelry.

Location

Dallas, TX

Position Overview

Senior Vice President, e‑Commerce. The role leads the strategy, performance, and execution of Signet’s e‑commerce business, owning a ~\$1 B channel P&L. The incumbent drives profitable growth, optimizes the digital customer experience, and ensures cross‑functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

E-Commerce Strategy & Channel Leadership

• Define and lead the e‑commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store‑led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints

P&L Ownership & Commercial Performance

• Own e‑commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization

Digital Merchandising & Customer Experience

• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end‑to‑end customer journey across web, mobile, and post‑purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements

Growth & Demand Generation (Influence)

• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
• Ensure cohesive execution across acquisition, retention, and lifecycle marketing
• Drive a test‑and‑learn culture to optimize channel mix, campaigns, and on‑site performance
• Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin

Omnichannel & Operational Integration

• Strengthen integration between e‑commerce and store channels to deliver a seamless omnichannel experience
• Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
• Ensure alignment between digital demand and operational capabilities (inventory, delivery, service)
• Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction

Digital Product, Technology & Transformation

• Partner with Product and Technology teams to execute the e‑commerce roadmap
• Support platform evolution, including CMS migration and future composable architecture initiatives
• Identify opportunities to improve site performance, scalability, and digital capabilities
• Balance near‑term execution needs with longer‑term transformation priorities

Cross‑Functional Leadership & Influence

• Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
• Influence without direct ownership across key functions to drive aligned outcomes
• Serve as a strategic partner to Brand Presidents and senior leadership
• Drive clarity, accountability, and decision‑making across a complex, matrixed organization

People & Culture Leadership

• Lead and develop a high‑performing e‑commerce team, including senior directors and functional leaders
• Strengthen team capabilities in strategy, execution, and communication
• Establish clear operating rhythms, roles, and accountability frameworks
• Foster a culture of ownership, agility, and continuous improvement

Key Performance Indicators (KPIs)

• E‑Commerce Revenue Growth (% vs. LY and vs. Plan)
• Contribution Margin / Digital Profitability
• Conversion Rate & AOV Improvement
• Traffic Growth & Demand Efficiency
• Customer Acquisition & Retention
• Site Performance & Customer Experience Metrics
• Inventory Productivity (turns, sell‑through, markdowns)
• Omnichannel Contribution (BOPIS, ship‑from‑store, etc.)
• Forecast Accuracy & Operational Efficiency
• Team Engagement & Retention

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• 15+ years of progressive leadership experience in e‑commerce, digital, or omnichannel retail
• Proven P&L ownership at scale (ideally \$500 M–\$1 B+ revenue responsibility)
• Demonstrated success driving e‑commerce growth and improving channel performance
• Strong experience in digital merchandising, performance optimization, and customer experience
• Track record of operating effectively in complex, matrixed organizations
• Ability to influence across Marketing, Merchandising, Supply Chain, and Technology
• Experience with e‑commerce platforms, digital analytics, and performance marketing ecosystems