Senior Vertical Manager, Digital Content, Media & Communications

Adyen; New York (NY); On-site; USD 186,000 - 275,000; Full time

Job summary

Adyen in New York is seeking a Senior Vertical Manager for Digital Content, Media & Communications. You will shape the long-term strategy for the vertical and work with Product and GTM teams to win new business and expand existing relationships.

The role requires 7+ years in the Digital Content space, strong strategic thinking, and the ability to translate customer feedback into business cases. You must be comfortable presenting to senior stakeholders and travel up to 25%.

Qualifications

• 7+ years of experience in Digital Content or related industries.
• Strong ability to develop winning strategies in the vertical and navigate blockers.
• Experience and passion for GTM strategy & execution.
• Ability to package customer feedback into tangible, data-driven business cases.

Responsibilities

• Key driver of the health and performance of the Digital Content, Media & Communications vertical; support general management of the vertical.
• Define and drive key elements of the global commercial strategy for the vertical.
• Be an SME for the vertical; speak intelligently about the space with strategic customers and champion initiatives internally.
• Analyze vertical-specific customer behavior to identify opportunities for product and service innovation.
• Serve as the voice of the customer; inform product prioritization and pricing strategies to maximize profitability and market share.
• Develop and maintain customer segmentation for revenue growth and market expansion.
• Inform vertical and broader Adyen strategies with industry trends, emerging technologies, and regulatory changes.

Skills

GTM strategy

Stakeholder communication

Data-driven business cases

Digital Content domain expertise

Travel readiness

Job description

Senior Vertical Manager, Digital Content, Media & Communications

Commercial Business Development New York

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the Vertical

The Digital Content, Media & Communications vertical is one of the fastest growing and most dynamic parts of Adyen’s business where we have seen success with businesses like Spotify, Meta and Microsoft in the Enterprise space and also with global leaders in subscription & the AI-native ecosystem. The key to our success is partnering closely with our customers to identify their unique needs on payments, financial products & billing, support their global scale, and drive success for the Digital Content, Media & Communications vertical. We define this vertical as any business operating in the Streaming, Software & AI, Gaming, Social Media/ Ads, News & Publishing or Telecommunications space.

About the Role

In partnership with the Head of Digital Content, Media & Communications Vertical (to which this role reports to), this role is responsible for Adyen’s long-term strategy and overall performance for the Digital Content Vertical. They will ensure the health and growth of the portfolio by identifying where, with whom and how to win.

The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals.

This role will contribute to driving the commercial strategy and revenue growth initiatives for net new business acquisition as well as growth of existing customers within the vertical.

The ideal candidate will have a strong background working in the vertical or managing a payments / financial services portfolio in the vertical. They should also have exceptional strategic thinking abilities, acute analytical depth and a proven track record of driving commercial success.

What you’ll do

• Key driver of the health and performance of the Digital Content, Media & Communications vertical; you will support the general management of the vertical.
• Define and drive key elements of the global commercial strategy for the vertical. All strategies and initiatives should support the definition of where, with whom, what, when and how to sell to merchants. Your strategies will account for market nuances to ensure commercial teams can execute flawlessly.
• Be an SME for the vertical. You can speak intelligently about the space with the most strategic customers and you can champion the right initiatives internally.
• Analyze vertical specific customer behavior to identify opportunities for product and service innovation and differentiation.
• As the voice of customer for the vertical, work closely with our Product teams to champion the vertical by:
• Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization
• Inform product pricing strategies and packaging strategies to maximize profitability and market share within the vertical
• Providing the vertical nuance to global commercial enablement
• Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion.
• Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes that may impact the vertical, and proactively identify strategic opportunities or risks.

Who you are

• 7+ years of experience in Digital Content or related industries
• You are passionate about the Digital Content space and the success of our customers in this vertical. You are customer-centric at your core
• Have a strong ability to develop winning strategies in the vertical and can navigate / tackle current blockers
• Experience and passion for GTM strategy & execution
• Can package various customer feedback into tangible, data-driven business cases that will drive influence
• Strong communicator, comfortable presenting to senior stakeholders and representing the company publicly at industry events.
• Ability to navigate ambiguity and thrive in a fast-paced environment
• Available to travel up to 25% of the time, including internationally
• This role is based out of our New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
• Ability to travel domestically and internationally

The base salary range for this role is $186,000- 275,000.

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

The way we work is guided by the eight principles of the Adyen Formula.