Senior UX Designer: Identity & Access Platform (Hybrid)

AppFolio, Inc.; San Francisco (CA); On-site; USD 125,000 - 157,000; Full time

Job summary

AppFolio is seeking a Senior UX Designer to own the identity and access management experience across the platform, including sign-in and authentication flows, plus the admin experience for managing roles and permissions. This role requires systems thinking and technical fluency alongside strong visual craft.

Reporting to the Director of Platform UX, you will design end-to-end authentication (login, passkeys, social sign-in, SSO, MFA), work with product and engineering partners to align

Qualifications

• 4+ years of experience in UX or product design
• Demonstrated experience designing for security-sensitive, trust-critical, or infrastructure-level product areas (identity, authentication, authorization, SSO/OAuth, account management, or similar)
• Strong collaboration skills with product and engineering partners
• Portfolio or work samples showing rigor in complex, constraint-heavy problem spaces

Responsibilities

• Design the internal tools, documentation, and patterns other product teams rely on when they build on top of our identity and permissions platform, making that experience as considered as anything customer-facing
• Own the end-to-end design of authentication and account permissions experiences, including login, passkeys, social sign-in, SSO, and multi-factor authentication
• Work across product development teams to resolve dependencies and align work to serve both users and business goals, building confidence in a direction with your product and engineering partners before acting
• Apply a strong foundation in research and data to guide design decisions, knowing when to gather more evidence versus when to make a call
• Work fluently within our design system and contribute identity and permissions patterns back to it
• Present your work with polish and confidence, tailoring your message to the audience, from your immediate team to cross-functional stakeholders
• Mentor and share knowledge with teammates as a trusted, go-to resource

Skills

UX design experience

Security-conscious design

Systems thinking

Collaboration with product & eng

AI-assisted design

Portfolio/work samples

Overall design in security-sensitive /

Tools

Claude Code

Job description

AppFolio is seeking a Senior UX Designer to own the identity and access management experience across the platform, including sign-in and authentication flows, plus the admin experience for managing roles and permissions. This role requires systems thinking and technical fluency alongside strong visual craft.

Reporting to the Director of Platform UX, you will design end-to-end authentication (login, passkeys, social sign-in, SSO, MFA), work with product and engineering partners to align