Senior UX Designer - Identity & Access Platform

AppFolio Inc; Goleta (CA); Hybrid; USD 125,000 - 157,000; Full time

Job summary

AppFolio is seeking a Senior UX Designer to own the identity and access management experience across our platform, including sign-in, authentication flows, and how customers manage user roles. You will report to the Director of Platform UX and influence architecture across products.

You will design internal tools for developers, lead end-to-end authentication experiences, and collaborate with product and engineering partners to balance user and business goals.

Qualifications

• 4+ years of experience in UX or product design.
• Experience designing for security-sensitive or infrastructure-level product areas (identity, authentication, account management, or similar).
• Strong collaboration with product and engineering partners.

Responsibilities

• Design internal tools, documentation, and patterns for identity and permissions as the foundation for other product teams.
• Own end-to-end design of authentication and account permissions experiences (login, passkeys, social sign-in).
• Collaborate across product teams to resolve dependencies and align work with business goals.
• Apply research and data to guide design decisions and know when to gather more evidence.
• Deeply understand and contribute to the design system, helping others apply it correctly.
• Present work with polish to stakeholders and tailor messaging to the audience.
• Mentor teammates as a trusted, go-to resource.

Skills

UX design

Security-focused

Collaboration

Systems thinking

Job description

AppFolio is seeking a Senior UX Designer to own the identity and access management experience across our platform, including sign-in, authentication flows, and how customers manage user roles. You will report to the Director of Platform UX and influence architecture across products.

You will design internal tools for developers, lead end-to-end authentication experiences, and collaborate with product and engineering partners to balance user and business goals.