Senior UX Design Associate: End-to-End Journeys & Systems

New York Life; New York (NY); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Leave programs

Adoption assistance

Student loan repayment

Job summary

New York Life is seeking a design professional to design and connect end-to-end journeys across acquisition, education, and conversion, translating direction into flows, UI, and interaction patterns. You will use personas, data, and intent signals to shape experiences and guide users forward.

In this hybrid role (1 day per week on-site), you will identify friction, scale reusable patterns, collaborate with Product, Engineering, and Analytics, and ensure the experiences align with content, SEO,

Responsibilities

• Design and connect end-to-end journeys
• Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action
• Translate the defined journey direction into clear flows, UI, and interaction patterns
• Use personas, behavioral data, and intent signals to shape experiences and guide users forward
• Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
• Connect individual touchpoints into a cohesive, intuitive end-to-end experience
• Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
• Identify and scale repeatable conversion patterns across the ecosystem
• Design experiences that support engagement, conversion, and lead quality goals
• Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
• Use qualitative and quantitative insights to iterate and improve outcomes
• Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics
• Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
• Ensure consistency across marketing entry points and downstream experiences
• Design with strong understanding of content structure, SEO, and information architecture
• Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
• Design with a system-first mindset, prioritizing reusable patterns over one-off solutions
• Ensure designs are implementation-ready and aligned with system standards
• Define UX requirements, interaction details, and edge cases to support build quality
• Partner with Product, Engineering, and Analytics to ensure accurate implementation
• Translate high-level direction into actionable design work across multiple workstreams
• Manage multiple priorities and deliver high-quality work efficiently
• Identify gaps, risks, or dependencies and raise them early
• Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
• Stay aligned with design leadership on priorities, direction, and standards
• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
• Own design decisions within the growth & conversion lane that align with system standards and experience principles; elevate only when cross-lane or system-level tradeoffs are required

Job description

New York Life is seeking a design professional to design and connect end-to-end journeys across acquisition, education, and conversion, translating direction into flows, UI, and interaction patterns. You will use personas, data, and intent signals to shape experiences and guide users forward.

In this hybrid role (1 day per week on-site), you will identify friction, scale reusable patterns, collaborate with Product, Engineering, and Analytics, and ensure the experiences align with content, SEO,