Senior UX Content Designer - Marketplace Experience

HealthEquity, Inc.; Mission (TX); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Remote role

Trailhead onboarding

Health benefits

401(k) match

Paid time off

Job summary

HealthEquity, Inc. is seeking a Senior Content Designer/UX Writer to shape the voice and content strategy for our growing healthcare marketplace.

You will design and write human-centered content across mobile and web experiences, from discovery to post-purchase, and collaborate with Product, Research, Marketing, and Legal to ensure compliant, customer-focused content. The role emphasizes converting users through compelling product descriptions, education content, and decision-support materials,

Qualifications

• 5+ years of experience in Content Design, UX Writing, or Content Strategy for customer-facing digital products.
• Experience creating content for e-commerce, digital marketplaces, telehealth, affiliate marketing, healthcare, fintech, or other consumer-facing digital experiences.
• Exceptional content design, writing, editing, and information architecture skills.
• Experience designing content across end-to-end customer journeys that support product discovery, decision-making, conversion, onboarding, and long-term engagement.
• Experience establishing content standards, voice and tone guidelines, or content governance that improve consistency across products and channels.
• Ability to influence product direction through content strategy, using customer research, analytics, and experimentation to improve content effectiveness and business outcomes.
• Familiarity with behavioral science, accessibility, and AI-assisted content creation.

Responsibilities

• Design and write clear, concise, and human-centered content across mobile and web marketplace experiences.
• Develop compelling product descriptions, educational content, value propositions, and decision-support experiences that help members understand complex healthcare and financial products and make informed purchasing decisions.
• Create content across the end-to-end customer journey, including discovery, search, comparison, onboarding, checkout, notifications, account management, and post-purchase experiences.
• Audit existing experiences to improve clarity, consistency, accessibility, customer confidence, and conversion.
• Develop reusable content standards, voice and tone guidance, terminology, and scalable content patterns.
• Partner with UX Design, Product, Research, Marketing, Legal, and business stakeholders to deliver clear, compliant, and customer-centered content experiences.
• Define content strategies that improve customer education, engagement, conversion, and the overall marketplace experience.
• Use customer research, analytics, experimentation, and business insights to continuously optimize content performance and customer outcomes.
• Leverage AI-assisted writing and research tools to accelerate content creation, experimentation, and analysis while maintaining quality, accuracy, consistency, and brand voice

Skills

Content Design

UX Writing

Content Strategy

E-commerce content

Digital marketplaces

Conversion optimization

Voice & Tone

Accessibility

AI-assisted content creation

Research & analytics

Job description

HealthEquity, Inc. is seeking a Senior Content Designer/UX Writer to shape the voice and content strategy for our growing healthcare marketplace.

You will design and write human-centered content across mobile and web experiences, from discovery to post-purchase, and collaborate with Product, Research, Marketing, and Legal to ensure compliant, customer-focused content. The role emphasizes converting users through compelling product descriptions, education content, and decision-support materials,