Senior US Integrated Marketing Strategy Lead

Dell Technologies; Round Rock (TX); On-site; USD 160,000 - 200,000; Full time

Job summary

Dell Technologies in Round Rock is seeking a senior consultant to own the full-funnel US campaign roadmap and drive integrated marketing across paid, earned, and owned channels. You will align brand, consideration, and demand initiatives with lifecycle and rewards programs, shaping how Dell shows up in a unified customer experience.

You will partner with teams across media, email, retail, and AI-enabled guidance to craft data-driven yet creative market strategies that boost retention and

Qualifications

• 10+ years in consumer integrated campaign planning or lifecycle marketing.
• Experience building go-to-market plans across paid, earned, and owned channels.
• Working knowledge of direct/e-commerce and retail channels.
• Strong strategic thinking paired with operational rigor.
• Highly organized with a track record of managing multiple complex workstreams.

Responsibilities

• Own the full-funnel US campaign roadmap across brand, consideration, and demand conversion.
• Lead paid, earned, and owned integration for priority moments, launches, and campaign activations.
• Unify direct and retail marketing to win consumer interest and omnichannel impact.
• Create and activate the US Consumer lifecycle and Rewards strategy to grow engagement and retention.

Skills

Full-funnel marketing

Lifecycle marketing

Data-driven insights

Autonomy

Cross-functional collab

Job description

Dell Technologies in Round Rock is seeking a senior consultant to own the full-funnel US campaign roadmap and drive integrated marketing across paid, earned, and owned channels. You will align brand, consideration, and demand initiatives with lifecycle and rewards programs, shaping how Dell shows up in a unified customer experience.

You will partner with teams across media, email, retail, and AI-enabled guidance to craft data-driven yet creative market strategies that boost retention and