Event Manager, Tradeshows

Tanium; Bellevue (WA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tanium is seeking an Event Manager, Tradeshows to own end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, conferences, and events across North America and globally.

The role requires deep expertise in tradeshow operations, budgeting over $500K, and coordinating a field sales brief for pre-show engagement. It supports a hybrid schedule with in-office days at Bellevue, WA and other US sites.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Event Management, or related field.
• 5+ years of experience in B2B event or field marketing with ownership of large events (1,000+ attendees).
• Deep expertise in tradeshow operations including exhibit design, GC management, drayage, A/V, housing blocks, and on-site logistics.
• Proven ability to manage event budgets of $500K+ with forecast versus actuals reconciliation.
• Experience across multiple events across geographies/time zones; proficient with event platforms and CRM systems.

Responsibilities

• Own end-to-end lifecycle of Tanium's tradeshow and third-party event program, from selection to on-site execution and post-event analysis.
• Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field priorities.
• Lead pre-event logistics: venue coordination, booth design, A/V, shipping, staffing, housing, sponsorships.
• Manage relationships with event organizers, GSCs, A/V vendors, swag suppliers; negotiate contracts and ensure timelines.
• Build and manage event budgets from forecast to reconciliation, track spend and ROI for leadership.
• Execute integrated pre/post-show campaigns with Demand Gen, Field Marketing, and Digital teams to drive registrations and leads.
• Coordinate with Field Sales for executive meetings and VIP experiences; train staff on engagement strategies.
• Oversee tradeshow collateral and branded materials; ensure timely delivery and on-brand assets.
• Serve as on-site lead at major tradeshows, handle setup/teardown, staffing, and issue resolution.
• Measure performance metrics (leads, pipeline, meetings, CPL, satisfaction) and deliver post-event insights.
• Evaluate ROI and opportunities for new shows and sponsorships; benchmark against peers.
• Ensure compliance with brand standards, accessibility, and company policies.

Skills

Event management

Vendor management

Budget management

Project management

B2B marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Event Management or related

Tools

Cvent

Salesforce

Bizzabo

Swoogo

Splash

Job description

The Basics:

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role is central to how Tanium shows up in the market - ensuring every booth, sponsorship, and event activation reflects the brand with precision, generates qualified pipeline, and delivers a measurable return on investment. The ideal candidate is an experienced B2B event professional with deep expertise in tradeshow operations - someone equally comfortable negotiating a contract with a general services contractor, managing a $1M+ event budget, and briefing a field sales team on pre-show engagement strategy. They are operationally excellent, calm under pressure, highly organized, and proactive about identifying and resolving issues before they become problems on the show floor. This role requires approximately 25-30% travel. This position follows the Company's hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you'll do:

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program - from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar in alignment with Marketing, Sales, and Field Marketing priorities - evaluating event opportunities, recommending investments, and maintaining a portfolio that maximizes pipeline impact per dollar spent
• Lead all pre-event logistics including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with e vent organizers , general service contractors, A/V vendors, swag suppliers, and other external partners - negotiating contracts, managing deliverables, and holding vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation - tracking spend against plan, identifying savings opportunities, and reporting ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies in partnership with Demand Generation, Field Marketing, and Digital teams - driving registration, booth traffic, meeting bookings, and lead follow-up
• Partner closely with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and ensure event staff are prepared to engage prospects and customers effectively
• Manage tradeshow collateral, swag, and branded materials - maintaining inventory, coordinating production timelines, and ensuring all assets are on-brand and arrive on time
• Serve as the primary on-site event lead at major tradeshows - managing booth setup and teardown, coordinating staff, troubleshooting issues in real time, and ensuring flawless execution
• Instrument and track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction - delivering structured post-event debriefs and recommendations to improve future programs
• Evaluate new tradeshow and sponsorship opportunities - conducting ROI analysis, benchmarking against peer companies, and making data-driven recommendations on where Tanium should invest or pull back
• Ensure all event activities comply with brand standards, accessibility requirements, and company policies
• Work with Corporate Events team on other large events such as the annual user conference, Converge, and annual Sales Kickoff.

We're looking for someone with:

• Bachelor's degree in Marketing , Communications, Event Management, or a related field
• 5+ years of experience in B2B event or field marketing , with a track record of independently owning and executing large-scale events (1,000+ attendees or booth footprints of 400+ sq ft)
• Deep expertise in tradeshow operations including exhibit design and fabrication, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics
• Proven ability to build and manage event budgets of $500K or more, with strong financial discipline and experience reconciling actuals against forecast
• Experience managing multiple concurrent events across different geographies and time zones
• Proficiency with event management and registration platforms (e.g., Cvent, Bizzabo , Swoogo , or Splash) and CRM systems (Salesforce) is preferred
• Strong vendor management and contract negotiation skills - able to hold external partners accountable and resolve issues quickly
• Experience developing pre- and post-event integrated marketing programs in partnership with demand generation and digital teams
• Exceptional project management skills - meticulous at