Senior Technical Product Marketing Manager, Edge (SMM193)

Defense Unicorns; San Antonio (TX); Remote; USD 142,000 - 230,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Disability Insurance

401k Retirement Plan

Company Stock Options

Home Office Budget

Flexible Time Off

Job summary

Defense Unicorns seeks a Senior Technical Product Marketing Manager, Edge, to lead GTM for UDS Fleet and drive growth across defense edge environments. You will shape positioning, messaging, and technical content while partnering with Product, Engineering, Growth, and executives to accelerate feature adoption and market impact.

You will own go-to-market strategies, enable Growth teams, and craft compelling narratives that translate complex tech into measurable customer value across distributed

Qualifications

• 7+ years in technical product marketing or related field
• Experience launching a new technical product/platform/capability
• Strong working knowledge of AI/ML concepts
• Edge computing or distributed systems experience
• Defense sector or federal.gov customers experience

Responsibilities

• Develop and execute end-to-end go-to-market strategies for new products and features
• Define target audiences, positioning, messaging, and product narratives
• Support product naming, launch planning, adoption, and post-launch optimization
• Establish the go-to-market foundation for products entering new or undefined markets
• Establish deep technical expertise across the Defense Unicorns product portfolio
• Translate complex technical concepts into clear and differentiated customer value
• Create solution briefs, white papers, technical blogs, and web content
• Develop presentations, launch materials, videos, demos, and use-case narratives
• Partner with Product and Engineering to develop repeatable technical demonstrations
• Conduct market research and competitive analysis
• Translate market intelligence into positioning, messaging, and go-to-market recommendations
• Use qualitative and quantitative insights to improve marketing execution
• Serve as a product evangelist for Defense Unicorns products and philosophies
• Communicate the value of Defense Unicorns capabilities within the defense industry
• Provide recommendations that improve products, services, and market adoption
• Operate effectively amid ambiguity and establish structure for new market offerings

Skills

Technical product marketing

Go-to-market

Storytelling

Cross-functional collab

Public speaking

Tools

Kubernetes

Helm

APIs

Containers

Platform engineering

Job description

Senior Technical Product Marketing Manager, Edge (SMM193)

Remote

Role Overview:

As a Senior Technical Product Marketing Manager, Edge, at Defense Unicorns, you will lead the product marketing strategy for UDS Fleet and help drive its growth and adoption across defense edge environments. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to strengthen UDS Fleet’s market position and bring new features and capabilities to customers.

This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, develop technical content and demonstrations, enable Growth teams, support feature launches, and help shape how UDS Fleet is packaged, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and clearly communicate the value of deploying, managing, and operating software across distributed and edge environments.

Responsibilities:

The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.

• Develop and execute end-to-end go-to-market strategies for new products and features
• Define target audiences, positioning, messaging, and product narratives
• Support product naming, launch planning, adoption, and post-launch optimization
• Establish the go-to-market foundation for products entering new or undefined markets
• Establish deep technical expertise across the Defense Unicorns product portfolio
• Translate complex technical concepts into clear and differentiated customer value
• Create solution briefs, white papers, technical blogs, and web content
• Develop presentations, launch materials, videos, demos, and use-case narratives
• Partner with Product and Engineering to develop repeatable technical demonstrations
• Conduct market research and competitive analysis
• Translate market intelligence into positioning, messaging, and go-to-market recommendations
• Use qualitative and quantitative insights to improve marketing execution
• Serve as a product evangelist for Defense Unicorns products and philosophies
• Communicate the value of Defense Unicorns capabilities within the defense industry
• Provide recommendations that improve products, services, and market adoption
• Operate effectively amid ambiguity and establish structure for new market offerings

Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.

Preferred Experience and Qualifications:

• 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
• Significant experience owning technical go-to-market programs
• Demonstrated experience launching a new technical product, platform, capability, or major feature
• Experience introducing products without an established category, customer base, or messaging foundation
• Strong working knowledge of artificial intelligence and machine learning concepts
• Strong working knowledge of edge computing, distributed systems, or software deployment and management across remote or resource-constrained environments
• Understanding of the challenges associated with operating software in disconnected, intermittently connected, or bandwidth-constrained environments
• Deep understanding of modern software development and DevSecOps
• Experience with Kubernetes, Helm, containers, APIs, and platform engineering
• Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
• Exceptional interpersonal, presentation, and public-speaking skills
• Experience leading complex cross-functional initiatives
• Ability to communicate and collaborate effectively in a remote work environment
• Experience working with defense, national security, or federal government customers

Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.

Remote - USA

$142,375 - $230,000 USD

Who We Are

Defense Unicorns delivers mission value by streamlining software delivery so our customers can focus on the most important challenges. We share a vision of freedom and security for the advancement of progress and innovation. Our commitment to this vision, and to our mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. Our team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market.

What We Do

We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Our solutions are agnostic by design and we believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily.

Who We Serve

Defense Unicorns’ customers are mission-focused leaders across public and private enterprises. We proudly support defense and civil agencies across the U.S. government and we work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products.

What We Work On

• Cloud Environments (AWS/GCP and Azure)
• Continuous Delivery and automation tooling
• GitOps
• Containers
• CNCF projects and open source products and packages
• Building and improving security delivery
• Building Kubernetes and cloud native applications

Benefits Our Unicorns Enjoy

Health:

• Premiums are 100% Company Paid
• Health Savings Account
• Life Insurance
• Disability Insurance
• 401k Retirement Plan
• Company Stock Options
• Home Office Budget

Leave:

• We offer all full-time Unicorns Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s

Learning:

• Reimbursement for approved trainings/subscriptions
• Conferences (travel, lodging, and fees)

Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed.

At Defense Unicorns, we're committed to diversity. If you're enthusiastic about the role but don't match every criteria, we encourage you to apply. You could be the perfect fit for this or another role! Defense Unicorns is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Defense Unicorns’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.