Senior Technical Product Marketing Manager

Alation, Inc.; California; Hybrid; USD 148,000 - 200,000; Full time

Benefits offered by this job

Stock options

Health benefits

Commuter benefits

Flexible time off

Job summary

Alation, Inc. is seeking a Senior Technical Product Marketing Manager to own the story across our core platform and AI Agent capabilities, turning technical nuance into demos, content, and competitive intelligence that resonates with engineers and executives.

This hybrid role is based in the United States with a Redwood City office schedule (Tuesdays and Thursdays in office). You’ll build self‑serve demos, collaborate with Forward Deployed Engineers, and craft technical content for sales and

Qualifications

• 8–12 years of experience in technical product marketing, solutions engineering, or a related technical field.
• Experience building and running technical demos for a sales, industry analyst or field audience.
• Exposure to competitive intelligence or competitive analysis for enterprise software.

Responsibilities

• Own Alation's competitive intelligence and messaging across channels.
• Build self‑serve technical demos for business and technical audiences.
• Create reference architectures, tutorials, whitepapers, and webinars that earn engineers’ trust.
• Partner with Forward Deployed Engineers to translate field learnings into content.

Skills

Years of experience 8–12

Technical product marketing

Demos for sales/analyst

Competitive intelligence

Engineering collaboration

Technical storytelling

AI agent awareness

Job description

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100, Alation is leading the way in helping organizations unlock their full potential. As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed. Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.

Job Description:

Enterprises used to organize their data so people could find it. Now they are handing decisions to AI Agents. Instead of asking ‘where is the data?’, they are asking ‘does the agent understand what this data means, and can we trust what it does next?’ The technical story behind our platform is one of our sharpest advantages. Alation is looking for a Senior Technical Product Marketing Manager to own that story, across our core platform and the AI Agent capabilities built on AIOS and the Context Layer, and turn it into demos, competitive intelligence, and content that win technical buyers. You’ll build self‑serve technical demos that work at both the business and architecture level, keep our competitive intelligence sharp and defensible, and partner with our Forward Deployed Engineers to turn field learnings into content the rest of the company can use. This is a strong fit for someone who loves staying hands‑on with the product and can translate real technical nuance into material that lands with both engineers and executives. This is a hybrid role. You’ll join us in our RedwoodCity office Tuesdays and Thursdays each week to collaborate, connect, and help be a part of our incredible culture.

What You’ll Do

• Competitive Intelligence & Positioning Own Alation's competitive source of truth. Track and analyze competitor products and keep it up-to-date. Ensure the right content is deployed in the right channels. Join discovery calls, POCs, and FDE engagements every week. Notice patterns, learn customer stories. Understand where real value lies. Build AI‑assisted workflows that let you turn field signals into assets faster, and keep a human in the loop where accuracy and judgment matter most. Get hands‑on with competitor products to build technically defensible comparisons, and validate every competitive claim before it reaches the field. Partner with Product Marketing leadership to sharpen positioning and messaging with technical detail from your competitive work. Support briefings to sales and Product Marketing on competitive moves.
• Technical Demos & Analyst Relations Build self‑serve demo environments and scripts that sales, SEs, and partners can run without you. Build demos that work at two levels: a business story for executives and buyers, and a technical drill‑down for architects and engineers. Create documentation and training materials so field teams can run demos confidently. Rebuild demos around real customer scenarios as you learn them. Retire the ones that don’t work. Ensure videos are captured and available in all learning channels. Partner with Analyst Relations to develop demos and RFI responses that map Alation capabilities to analyst terminology, evaluation criteria, and use cases, ensuring technical accuracy and alignment with product availability.
• Partnering with Forward Deployed Engineers (FDEs) Partner with FDEs on the technical side of demo content and competitive material. Help capture technical learnings from field engagements and incorporate them into product marketing materials.
• Technical Content and Enablement Write reference architectures, tutorials, blog posts, whitepapers, webinars, and demo videos that earn engineers’ trust and give executives something worth forwarding. Represent Alation as technical voice at industry events, customer forums, webinars, and analyst briefings. Turn core material into sales enablement: battle cards, technical playbooks, and training that help sellers show what makes us different.

What You’ll Bring

• 8–12 years of experience in technical product marketing, solutions engineering, or a related technical field.
• Experience building and running technical demos for a sales, industry analyst or field audience.
• Exposure to competitive intelligence or competitive analysis for enterprise software.
• Comfort partnering with engineering, solutions engineering, or forward‑deployed technical teams.
• Strong technical communication skills, with the ability to translate technical detail into material for broader audiences.
• Familiarity with AI agent architectures, data governance, or data intelligence platforms is a plus.
• Bonus: You understand the difference between metadata management and active metadata management, and between technical lineage and business lineage.

Compensation Pay Range below is the target base salary. This role includes 10% bonus, stock options and robust benefits.

Compensation Pay Range: $148,397.00 - $200,336.00

Salary Information The base salary range is specific to the United States. The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training. If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

E-Verify and Right to Work.

Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.

Why Alation?

• Market-Leading Data Catalog Provider
• High-growth, collaborative environment with diverse and inclusive teams
• Continuous learning, enrichment and development opportunities
• Competitive pay and health offerings including commuter benefits
• Flexible time off to relax and recharge