Senior Technical Media Planner

THE CHARLES GROUP; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

The Charles Group is seeking a Senior Technical Media Planner who will architect and operate the full paid media stack for luxury and premium e-commerce brands. You’ll own forecasting, plan-building in Excel/Sheets, trafficking, pixel QA, in-platform optimization, and post-campaign measurement with data-driven recommendations.

In this role you’ll run campaigns across Meta, Google, DV360, The Trade Desk, TikTok, LinkedIn, Pinterest, and more, translating platform telemetry into prescriptive

Qualifications

• 8+ years hands-on paid media buying experience.
• Experience managing $5M+ in spend for premium/luxury/DTC brands.
• Proficiency building plans in Excel/Sheets and trafficking campaigns.
• Strong analytical fluency and ability to translate data into insights.
• Excellent client communication with C-suite presentation comfort.

Responsibilities

• Run lifecycle across Meta, Google/YouTube, DV360, Trade Desk, LinkedIn, TikTok, Pinterest, YouTube, and CTV/OLV.
• Build and launch campaigns directly in-platform and manage bidding.
• Create client-facing performance decks and present in QBRs and status calls.
• Proactively surface optimizations and monitor pacing daily.
• Support new business with media POVs, audits, and forecast models.

Skills

8+ years paid media

5M+ spend

in-platform execution

data analysis

client communication

C-suite presentations

Tools

Datorama

Supermetrics

Looker

Excel/Sheets

Job description

We're hiring a Senior Technical Media Planner who's both architect and operator across the full paid media stack, someone with deep e-commerce and luxury brand experience who builds media plans and executes them in the bidder, no handoff to a junior trader.

You’ll own the full lifecycle: forecasting (CPMs, CPCs, conversion rates), plan-building in Excel/Sheets, trafficking, UTM/pixel QA, in-platform optimization (tCPA, tROAS, Max Conversions), and post-campaign measurement (MTA, MMM, geo-incrementality). You’ll translate platform telemetry into clear, prescriptive recommendations for CMOs, VPs of Growth, and founders, defending budget calls with data as a strategic partner, not an order-taker.

What you’ll do

• Run brief-to-report lifecycle across Meta, TikTok, LinkedIn, Pinterest, Google Ads, Microsoft Ads, DV360, The Trade Desk, YouTube, and CTV/OLV, audience sizing, channel mix modeling, IO/SOW alignment, trafficking, pacing, optimization
• Build and launch campaigns directly in-platform (Advantage+, Performance Max, Koa bidding, Matched Audiences, Smart+, etc.)
• Turn performance data into client-facing decks (waterfall lift charts, LTV/CAC curves, attribution comparisons) and deliver in QBRs and status calls
• Proactively surface optimizations, monitor pacing daily (Datorama/Supermetrics/Looker), and flag delivery anomalies before being asked
• Support new business with media POVs, competitive audits, and pitch forecasting models

What you bring

• 8+ years hands-on paid media buying, $5M+ cumulative managed spend, ideally at an agency serving premium/luxury/DTC brands
• Personal, in-platform execution, you build structures, write keywords, configure conversion APIs, set bids, and QA UTMs yourself
• Deep expertise in at least 3 of: Meta, Google/YouTube, DV360, The Trade Desk, LinkedIn, TikTok, Pinterest
• Strong analytical fluency, pulling raw data via APIs/connectors, pivot tables, XLOOKUP models, acting on statistically significant deltas independently
• Excellent client communication, able to translate auction dynamics and attribution into plain language for non-technical stakeholders, and comfortable presenting to C-suite/VP clients
• Luxury, prestige beauty, hospitality, or fashion account experience is a strong plus
• Must be able to work Eastern Standard Hours

Who thrives here

Self-directed operators who set their own optimization cadence, treat in-platform rigor as a senior discipline (not a checkbox), write and present with precision, and mentor others on bidder mechanics.