Senior Supervising Producer, NIL & Branded Content

100 LEARFIELD; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + Match

Paid time off

Parental leave

Paid holidays

Life insurance

Disability insurance

Job summary

Learfield is seeking a Supervising Producer to lead on-campus Learfield Studios content, driving NIL, original programming, and branded campaigns that engage fans and support revenue objectives. You will manage a local content team, collaborate with athletics, sponsors, and school production teams, and ensure timely, high-quality delivery across projects.

The role requires hands-on shooting/directing, team leadership, and a strong storytelling ability to translate strategy into compelling video

Qualifications

• 8+ years of experience in sports or entertainment creating, writing, producing, and directing video content.
• Hands-on experience shooting and directing video.
• Experience leading a team.
• Excellent communication and presentation skills, including the ability to articulate creative concepts to executive leadership.
• Passionate storyteller with extensive experience driving audience engagement.
• Proven experience in sports and/or entertainment environments.
• Ability to independently own projects and serve as primary contact for external partners.
• Background in digital, short-form, social, and influencer-driven content; narrative storytelling experience is a plus.
• Strong leadership skills with experience managing multiple team members across varied projects.

Responsibilities

• Oversee the full Learfield Studios content operation at the university, including creative, production, distribution, analytics, content strategy, and sales integration.
• Lead the development and production of NIL, original, and branded episodic video content to grow fan engagement and drive revenue for local and national sales teams.
• Build trust-driven relationships with student-athletes and guide them through all original, branded, and NIL content initiatives.
• Partner with the athletic department, local property team, and sponsors to create custom NIL content aligned with stakeholder voice, tone, and brand guidelines.
• Shape and continuously refine NIL content best practices across creative, production, distribution, and student-athlete communication.
• Advise on content strategy that supports athletics priorities, increases engagement, and drives local and national revenue.
• Manage the on-site content producer, specialist, and additional production resources; delegate effectively to maximize team output.
• Produce, write, direct, and shoot narrative and serialized Learfield Studios content at the university.
• Serve as the creative lead and supervising producer for all active projects.
• Use data, trends, and creative insight to develop year-round Learfield Studios content strategy and proactive content calendars.
• Pitch, ideate, and execute NIL and branded video series for sales teams; participate in client presentations and productions.
• Ensure the highest-quality content delivery within established budgets and timelines.
• Collaborate with internal and external teams to meet all agreed-upon deliverables.
• Develop research, pre-production, production, post-production, distribution, and analysis plans for all proactive and reactive content series.
• Optimize content distribution and promotional strategies using data as a key creative input.
• Maintain strong communication with Athletics, SIDs, coaches, and athletic administrators to align content with departmental priorities.
• Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
• Track performance of all campaigns and create comprehensive recaps for partners, sales teams, and leadership.

Skills

Team leadership

Storytelling

Video production

Directing

Client presentations

Communication

Creative ideation

Project management

Tools

Lighting equipment

Cameras & lenses

Audio equipment

Post-production workflows

Job description

Learfield is seeking a Supervising Producer to lead on-campus Learfield Studios content, driving NIL, original programming, and branded campaigns that engage fans and support revenue objectives. You will manage a local content team, collaborate with athletics, sponsors, and school production teams, and ensure timely, high-quality delivery across projects.

The role requires hands-on shooting/directing, team leadership, and a strong storytelling ability to translate strategy into compelling video