Senior Student Program Manager

BetterCloud; United States; On-site; USD 116,000 - 145,000; Full time

Benefits offered by this job

Performance-based bonus

Equity

Generous benefits program

Job summary

AlphaSense is seeking a strategic Student Program Manager to own and grow the AlphaSense Student Program within Marketing. This role will transition ownership from Strategic Initiatives to Marketing and scale the program into a fully operational growth channel.

You will manage school relationships, activate and deactivate cohorts, and build propagation to post-graduation enterprise customers. You will collaborate with Demand Generation, Sales, and Customer Success to optimize post-graduation

Qualifications

• 5-8 years of experience in program management, partnership management, or university relations in a B2B SaaS or financial services environment.
• Excellent relationship management skills with academic administrators, clubs, and professional training organizations.
• Strong operational instincts: document processes, manage ticketing workflows, and maintain data hygiene in a CRM.
• Experience with Salesforce or comparable CRM; able to track program health and report outcomes.
• Commercially minded: this is a pipeline program, not just a community program, with conversion metrics driving focus.
• Excellent written communication skills; capable of clear, on-brand student-facing copy and crisp internal reports.

Responsibilities

• Own the end-to-end student activation and deactivation cycle, coordinating with Revenue Operations to provision cohorts each semester and deactivate graduating classes on schedule.
• Serve as the primary AlphaSense point of contact for 30+ approved institutions, including MBA programs, investment clubs, and financial education organizations.
• Drive completion of the partnership agreement process with active schools; coordinate DocuSign outreach and follow-up with school contacts.
• Build and manage the student communications calendar and partner with Demand Generation to bridge students to commercial conversations.
• Lead program strategy, scorecard, and growth plans; collaborate with RevOps to link student emails to commercial contacts as graduates join target firms.

Skills

Relationship management

CRM data hygiene

Salesforce

Process documentation

Cross-functional collaboration

Tools

Salesforce

Job description

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team:

AlphaSense Marketing is a revenue-focused team that encompasses demand generation, product marketing, corporate communications, PR/AR, brand, customer marketing, content marketing, and experience marketing. At our core, we fuel AlphaSense's growth by contributing to pipeline and revenue, developing a brand that is widely known to the markets we serve, and encouraging user engagement both within our product and with our brand.

The Student Program sits within Marketing and is one of our highest-conviction long-term pipeline investments. We provide complimentary platform access to students at 30+ leading MBA programs and financial education organisations, building relationships with the next generation of buy-side professionals before they enter the workforce. This role owns that program end-to-end.

About the Role:

AlphaSense is seeking a strategic, organised, and commercially minded Student Program Manager to own and grow the AlphaSense Student Program. This is a new role created to transition program ownership from Strategic Initiatives to Marketing, and to take the program from a well-built foundation to a fully operational growth channel.

You will be responsible for the day-to-day operations of the program, including managing school relationships, overseeing user activations and deactivations, executing partnership agreements, and building the student communications infrastructure that does not yet exist. You will also work closely with Demand Generation and Sales to develop the post-graduation pipeline: the mechanism by which today's students become tomorrow's enterprise customers.

The ideal candidate has experience managing university or professional community partnerships in a B2B or SaaS environment, is comfortable operating across Sales, Marketing, RevOps, and CS stakeholders, and understands the long-cycle, relationship-first nature of building a talent and pipeline program. Reporting to the Senior Director of Strategic Marketing Programs, this role is ideal for a program manager with 5-8 years of relevant experience.

What You’ll Do:

Program Operations

• Own the end-to-end student activation and deactivation cycle. You are the accountable owner of this process, coordinating with and overseeing the work of Revenue Operations to ensure new cohorts are provisioned each semester and graduating classes are deactivated on schedule.
• Serve as the primary point of coordination with RevOps for all student account activity, submitting activation batches, tracking ticket status, and escalating issues. RevOps executes; you own the outcome.
• Maintain SFDC data integrity for all student users, ensuring Pilot and Division fields are accurate and up to date for every active account, working with RevOps to correct any data issues promptly.
• Document and continuously improve the activation process, including edge cases and escalation paths, so that the full workflow is captured in writing and any team member could run it independently.

School & Partner Relationships

• Serve as the primary AlphaSense point of contact for all 30+ approved institutions, including MBA programs, investment clubs, and financial education organizations.
• Build and maintain a school-by-school relationship map: key contacts, cohort timelines, sensitivities, and relationship history.
• Work with Customer Success and Marketing to execute outreach to onboard new schools, using a defined eligibility framework to prioritize target institutions.
• Manage relationships with financial education and professional training partners and identify new partnership opportunities with organizations focused on institutional investment professionals.

Legal & Agreements

• Drive completion of the partnership agreement process with all active schools, ensuring every institution has a signed agreement or approved terms of use on file.
• Coordinate DocuSign outreach and follow-up with school contacts, working with Legal to resolve any outstanding objections.
• Ensure all new schools are onboarded with a signed agreement as a prerequisite for access.

Student Communications & Nurture

• Work with Customer Marketing and relevant stakeholders to build and manage the student communications calendar: welcome messages, mid-term engagement nudges, and off-boarding sequences for graduating cohorts.
• Work with Demand Generation to develop the post-graduation outreach sequence, bridging student access to commercial conversations for graduates joining target firms.
• Collaborate with Sales leadership to define and implement the SDR handoff protocol for graduating students.
• Promote AlphaSenseIQ and other self-serve training resources to maximise student engagement and platform adoption.

Strategy, Reporting & Growth

• Own the program scorecard and track active user rates, engagement depth, partnership coverage, and post-graduation conversion metrics.
• Present program performance to Marketing and Sales leadership on a regular basis.
• Work with RevOps to solve the SFDC graduate tracking challenge: linking student email addresses to commercial contacts once graduates join target firms.
• Lead the program strategy, including recommendations on geography expansion and new partnership categories.

Who You Are:

• 5-8 years of experience in program management, partnership management, or university relations in a B2B SaaS or financial services environment.
• Excellent relationship management skills, comfortable building trust with academic administrators, club leaders, and professional training organisations.
• Strong operational instincts: you can document a process, manage a ticketing workflow, and maintain data hygiene in a CRM without needing to be asked.
• Experience with Salesforce or a comparable CRM; comfortable working with data to track program health and report on outcomes.
• Commercially minded: you understand that this is a pipeline program, not just a community program, and you are motivated by the conversion metrics as much as the relationships.
• Excellent written communication skills; able to write clear, on-brand student-facing copy and crisp internal reports.
• Self-directed and comfortable with ambiguity: this role is inheriting a well-documented foundation but will require significant independent build in the first 6–12 months.
• Familiarity with financial services, investment management, or buy-side research is a strong plus.

Base Compensation Range

$116,000 - $145,000 USD

We may also be offered a performance-based bonus, equity, and a generous benefits program.

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.