Senior Strategy & Growth Lead, Truck Series

NASCAR; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

NASCAR Truck Series seeks a Senior Business Manager to lead the long-term vision, growth strategy, and overall health of the series from base in Charlotte, NC. You will align teams, drivers, manufacturers, tracks, partners, and stakeholders to drive sustainable growth and industry engagement.

Responsibilities include defining annual and multi-year objectives, partnering with departments, and using data-driven insights to guide investments that enhance sponsorship value, audience growth, and

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Seven years of related business, strategic planning, sports, entertainment, or industry development experience.
• Strategic leadership with cross-functional influence.
• Strong commercial acumen and ability to create stakeholder value.
• Proven ability to build and strengthen business relationships.
• Experience using data and performance metrics to inform decisions.
• Excellent communication and presentation skills.
• Knowledge of the sports and entertainment industry.
• Change management and stakeholder engagement capabilities.
• Proficiency with company-provided hardware and software.
• Willingness to travel up to 25% including weekends.

Responsibilities

• Own the overall business performance, growth strategy, and long-term vision for the NASCAR Truck Series.
• Develop and execute strategic initiatives that increase value, relevance, sustainability, and growth of the Series.
• Serve as the primary business-facing liaison for teams, drivers, manufacturers, and key stakeholders to foster alignment.
• Establish annual and multi-year objectives supporting NASCAR's priorities and direction.
• Identify opportunities to strengthen participation, sponsorship value, manufacturer engagement, event value, audience growth, and investment.
• Partner across NASCAR departments to ensure Series priorities are represented and executed.
• Gather stakeholder feedback and ensure industry perspectives are reflected in decisions.
• Monitor industry trends, evaluate performance, and recommend strategic investments for health of the Series.
• Establish and track KPIs related to team sustainability, sponsorship trends, participation, fan engagement, and marketplace dynamics.
• Lead industry meetings and translate strategies into actionable insights.

Skills

Strategic leadership

Cross-functional influence

Data-driven decision making

Communication & relationship mgmt

Stakeholder management

Travel readiness

Education

Bachelor's degree

Job description

NASCAR Truck Series seeks a Senior Business Manager to lead the long-term vision, growth strategy, and overall health of the series from base in Charlotte, NC. You will align teams, drivers, manufacturers, tracks, partners, and stakeholders to drive sustainable growth and industry engagement.

Responsibilities include defining annual and multi-year objectives, partnering with departments, and using data-driven insights to guide investments that enhance sponsorship value, audience growth, and