Senior Strategy & Growth Lead, Truck Series

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Wellness benefits

Growth opportunities

Job summary

NASCAR Truck Series Senior Business Manager role based in Charlotte, NC, to shape the long-term vision, growth strategy, and health of the NASCAR Truck Series. You will lead cross-functional alignment with teams, drivers, manufacturers, tracks, partners, and stakeholders to drive sustainable growth, participation, and sponsorship value.

Data-driven decisions and clear communication are essential. Travel up to 25% may be required.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 7+ years in business, strategic planning, sports, entertainment, or industry development.
• Strategic leadership with cross-functional influence and alignment.
• Strong commercial acumen and ability to create stakeholder value.
• Proven ability to build and strengthen business relationships.
• Experience leveraging data, insights, and performance metrics for decisions.
• Exceptional communication, presentation, and relationship management.
• Knowledge of the sports and entertainment industry and related operations.
• Change management and stakeholder engagement capabilities.
• Willingness to travel up to 25%.

Responsibilities

• Own the overall business performance, growth strategy, and long-term vision for the NASCAR Truck Series.
• Develop and execute strategic initiatives to increase value, relevance, sustainability, and growth.
• Serve as the primary business-facing liaison for teams, drivers, manufacturers, and stakeholders.
• Establish annual and multi-year objectives that support NASCAR’s priorities.
• Identify opportunities to strengthen participation, sponsorship value, and audience growth.
• Partner across NASCAR departments to align Series priorities.
• Gather stakeholder feedback and ensure perspectives are reflected in decisions.
• Monitor industry trends, evaluate performance, and recommend strategic investments.
• Establish and track KPIs related to team sustainability, sponsorship trends, participation, and engagement.
• Lead industry meetings, facilitate communication, and translate strategy into insights.

Skills

Strategic leadership

Cross-functional influence

Commercial acumen

Data-driven decision making

Communication & presentation

Relationship management

Industry knowledge: sports/entertainm.

Change management

Stakeholder engagement

Travel readiness

Education

Bachelor’s degree from an accredited four-year college or university

Job description

NASCAR Truck Series Senior Business Manager role based in Charlotte, NC, to shape the long-term vision, growth strategy, and health of the NASCAR Truck Series. You will lead cross-functional alignment with teams, drivers, manufacturers, tracks, partners, and stakeholders to drive sustainable growth, participation, and sponsorship value.

Data-driven decisions and clear communication are essential. Travel up to 25% may be required.