Senior Strategist, SEO and GEO

Verizon; Basking Ridge (NJ); On-site; USD 92,000 - 159,000; Full time

Job summary

Verizon is seeking a Digital Marketing Strategist in a hybrid role, blending remote work with in-office collaboration. The role focuses on SEO and GEO strategies, leveraging AI and large language models to connect consumers to commerce outcomes.

You will drive data-informed decisions and partner with engineering and marketing teams to optimize content, tech infrastructure, and measurement. You will analyze dashboards, own multiple projects, and apply strong analytical skills to improve organic

Qualifications

• Bachelor’s degree or four+ years of work experience.
• Four+ years of relevant experience in SEO/GEO marketing.
• Strong analytical skills with data-driven decision making.
• Experience with dashboards and reporting using large datasets.

Responsibilities

• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
• Develop analytical solutions and metrics to track progress aligned with business objectives.
• Organize and prioritize multiple tracks of work and quantify opportunities.
• Collaborate with tech, front-end, and infrastructure teams to enable AI-enabled SEO.
• Advise and work with stakeholders to ensure SEO/GEO best practices across channels.
• Contribute to cross-channel analytics that evaluate organic search with AI metrics.

Skills

SEO & GEO

Data analysis

Dashboards & reporting

Cross-functional collaboration

Project management

Analytical thinking

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Google Data Studio

SEMrush

Screaming Frog

Ahrefs

Botify

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

The Verizon Consumer Group is hiring a Digital Marketing Strategist to play a key role within our digital marketing organizations. With an emphasis on search engine optimization (SEO) & generative engine optimization (GEO), this role requires experience in all aspects of content & technical strategy, with holistic decision making rooted in data, insights, and best practices. In this role, you will be contributing to Verizon's search marketing strategy to promote the company's brand and build upon our organic approach to incorporate key functions to connect with consumers within large language models. We are looking for a passionate marketer with extensive background in search marketing who is looking to have an impact on Verizon's digital team. You will be expected to assist in the execution of large-scale strategic initiatives for Verizon and have a strong understanding of the evolving search environment.

Responsibilities include:

• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

• Contribute to forward thinking strategies that incorporate technical requirements, optimized content and web infrastructure to enable AI models to crawl, understand and cite our brand.

• Understand business objectives and develop analytical solutions that help achieve them, along with metrics to track their progress.

• Organize and prioritize multiple tracks of work, quantifying opportunities, in terms of level of effort and upside.

• Contribute to forward thinking strategies that enable on-site digital success as well as connecting with consumers as they change their digital search behaviors.

• Assist with cross-channel analytics that evaluate total organic search footprint with generative AI metrics from large language model platforms.

• Work with technical teams, including (but not limited to) technology, front end development and infrastructure.

• Advise, collaborate, and work cross-functionally with business stakeholders, designers, and dev to ensure SEO/ GEO best practices.

• Develop efficiencies through AI and marketing automation.

• Open to explore new methods of search strategy.

What we're looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Marketer / agency / consultative services experience in SEO and/or GEO.

• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.

• Strong experience with dashboards and reporting, involving large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.

• Detail-oriented approach to holistic marketing measurement and project management.

• Very strong organization and time management skills.

• Experience leveraging SEO/ GEO and analytics data as a guide for strategy and decision making.

Even better if you have one or more of the following:

• Experience in relevant web design principles, UX/CX best practices.

• Strong analytical and creative problem-solving skills.

• Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being met.

• Ability to rapidly build expertise on new businesses and industry verticals.

• Experience with SEO tools to inform SEO strategy including but not limited to Google Sheets, Google Search Console, Google Analytics, Google Data Studio, SEMRush, SimilarWebPro, Ahrefs, Botify, and Screaming Frog.

Where you’ll be working

In this hybrid role, you’ll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.