Senior Strategist, Paid Search B2B

Code3; Northern (KY); On-site; USD 82,000 - 106,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Retirement program

Parental leave and return program

Flexible Time Off

Job summary

Code3 seeks a Senior Strategist, Paid Search B2B to lead strategy, activation, and thought leadership for a portfolio of clients. You will drive demand across the B2B buyer journey, aligning search with business objectives and revenue growth.

You’ll collaborate with cross-disciplinary teams, manage performance, and show how paid search contributes to marketing, sales and overall outcomes. The role emphasizes storytelling, data-driven decisions, and ongoing optimization.

Qualifications

• 4-6 years of hands-on paid search experience in B2B with lead-generation, pipeline and revenue objectives.
• Demonstrated experience developing and executing paid search strategies to generate qualified leads, opportunities and sales pipeline.
• Certifications in digital marketing and/or paid search strategy are a plus (Google Analytics Certification, Microsoft Advertising Certification, Google Ads Certification, etc.).

Responsibilities

• Provide paid search strategy & audits on portfolio of B2B accounts across Google and Microsoft.
• Develop paid search strategies to generate qualified leads, opportunities and sales pipeline.
• Deliver activation excellence on campaign builds, pacing management and optimization deployment.
• Conduct keyword research, write ad copy, optimize bids and meet client KPIs.
• Perform QA for campaigns, landing pages, URL tagging and measurement studies.
• Leverage CRM and analytics data to evaluate paid search performance beyond initial conversions.
• Partner with client and internal teams to develop measurement approaches linking paid search to leads, pipeline and revenue.
• Be a storyteller turning complex search strategies into campaign recommendations.
• Maintain high standards across media planning, forecasting, budgeting and performance analysis.
• Cultivate relationships with clients by sharing POVs and industry trends.
• Support new business initiatives by conducting platform audits and recommendations.

Skills

Paid search strategy

Auditing

Cross-functional collaboration

Data-driven decision making

Tools

Google Ads

Microsoft Advertising

Salesforce

HubSpot

Marketo

Job description

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

The Opportunity

As a Senior Strategist, Paid Search B2B, you’ll be responsible for leading paid search strategy, activation and thought leadership across a portfolio of B2B clients. You’ll bring a strong understanding of how search can drive demand throughout the B2B buyer journey, from initial consideration and lead generation through qualified opportunities, pipeline and revenue.

You have a deep passion for staying on top of trends and understand how paid search fits into the broader B2B media and demand generation ecosystem. You’ll work closely with cross-disciplinary teams across both challenger and enterprise accounts, managing performance, driving growth and helping clients shift their thinking beyond basic campaign metrics to connect paid search investment with broader marketing, sales and business outcomes.

What you’ll do:

• Provide paid search strategy & conduct routine audits on your portfolio of B2B accounts across platforms (Google and Microsoft) and tactics (Brand, Non-Brand, PMAX, Demand Gen, Competitor, and other emerging search opportunities)
• Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client’s business objectives
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage CRM, marketing automation and analytics data to evaluate paid search performance beyond the initial website conversion and identify the campaigns, keywords and audiences driving the greatest business value
• Partner with client and internal teams to develop measurement approaches and feedback loops that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Who will love this role:

• A paid search marketer who is passionate about the ever-changing media landscape and the evolving role search plays within B2B marketing
• A data-driven decision-maker who enjoys connecting media performance to lead quality, pipeline and business growth
• Someone who is curious about the full customer journey and wants to understand what happens after a prospect converts
• A people person who enjoys building close relationships with teams, partners, and clients
• Someone who is passionate about sharing thought leadership and new ideas through presentations, blogs, and other content channels
• A problem solver with the ability to develop creative solutions

You should have:

• 4-6 years of hands-on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline and revenue objectives
• Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities and sales pipeline
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; experience with platforms such as Salesforce, HubSpot, Marketo or similar strongly preferred
• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, etc.)

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a group of remarkable Coders. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward.

If you have any special needs that we can accommodate, please reach out to our team at [e-mail] so we can make accommodations.

Salary Information: The base salary range for this position is $82,000 - $106,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.

U.S. Standard Demographic Questions

One of our core values here at Code3 is Finding Strength in Our Differences. We're committed to transparent DE&I practices and inclusive hiring practices. As part of those efforts, we invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process but in no way will factor into any hiring decisions. Submitting this survey is completely voluntary and information collected will only be used in aggregate to measure our recruiting efforts.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Code3’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 07/31/2029

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury