Senior Strategic Writer, Medicaid Proposals - Remote

UnitedHealth Group; Minnetonka (MN); Remote; USD 113,000 - 193,000; Full time

Job summary

UnitedHealth Group seeks a Senior Strategic Writer to elevate Medicaid bid responses and drive winning submissions. You will own complex RFP writing, align content across health plan functions, and ensure compliant, high-impact proposals. Remote work is supported across the U.S.

with cross-functional collaboration and AI-assisted writing. The role focuses on strategic messaging, bid strategy, and high-quality content across multiple content areas, shaping outcomes for Medicaid programs and

Qualifications

• 5+ years of Medicaid experience.
• 5+ years of RFP management or writing.
• 3+ years writing to Provider Network responses.
• 5+ years of project management in fast-paced environments.
• Experience incorporating client vision into proposals.
• Strong writing experience with content and organization.
• Experience in a large matrix organization with multiple stakeholders.
• Intermediate proficiency in Word, PowerPoint, Outlook and Excel.
• Proficient with generative AI tools to support research and drafting.
• Able to navigate conflicts and build credibility with varied stakeholders.
• Maintains composure under pressure and drives results amidst change.

Responsibilities

• Continually deepen subject matter expertise across functions and populations to strengthen bid strategy.
• Define bid-specific writing strategy including care model, provider network, population needs and messaging.
• Identify content gaps and partner with teams to develop solutions and proof points.
• Analyze competitor responses and proposal performance to improve future submissions.
• Apply national strategies and value propositions to responses based on RFPs and customer needs.
• Develop pre-bid materials with solution information and strategic messaging.
• Partner to develop bid-specific AI tools and guidance for consistent messaging.
• Prepare writers on bid strategy and differentiators before and during development.
• Serve as assigned writer for complex, high-priority questions requiring synthesis.
• Conduct strategic writing and quality reviews at bid milestones.

Skills

Medicaid experience

RFP writing

Provider Network writing

Project management

Client vision to proposals

Strong writing skills

Matrix organization experience

Microsoft Word/PowerPoint/Outlook/Exce

Generative AI tools for writing

Stakeholder collaboration

Decision making under ambiguity

Job description

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The Senior Strategic Writer will be responsible for continually driving and elevating the quality of proposal responses relating to assigned content areas, contributing to an industry-leading proposal win rate and top scores among responses. In response to State-issued Medicaid Requests for Proposals (RFPs), the Senior Strategic Writer will be responsible for writing proposal responses within their assigned functional areas that are of greatest complexity and highest point value with a focus on ensuring development of a compliant, responsive, compelling and high-quality bid. In addition to writing responses to RFPs, this position will review drafts at each critical milestone throughout the proposal process to ensure consistent, compliant and high-quality responses. Outside of live RFPs, the Senior Strategic Writer will work with writing team and growth and health plan leadership in advance of an RFP release to adequately prepare writing efforts relating to responses related to their assigned content area. In addition, this position will be the primary owner for all writing tools and resources relating to the network functional area, and will be responsible for ensuring that the these tools and resources are up-to-date and relevant.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Continually deepen subject matter expertise across business functions, programs, solutions, and populations by identifying Enterprise innovations, capabilities, and best practices that strengthen bid strategy and proposal writing
• Work cross-functionally to define bid-specific writing strategy, including care model, provider network, population-specific, solution, capability, and other strategic messaging
• Identify content gaps and opportunities and partner with cross-functional teams to develop strategies, solutions, proof points, and supporting information that strengthen competitive positioning
• Analyze competitor responses, bid evaluations, and proposal performance to identify opportunities to strengthen future submissions and writing strategy
• Apply national strategies, capabilities, solutions, and value propositions to proposal responses based on RFP requirements, market priorities, customer needs, and population-specific considerations
• Develop and provide pre-bid materials that equip writers with the information needed to execute bid strategy, including solution and capability information, strategic messaging, and other bid-specific resources
• Partner cross-functionally to develop bid-specific AI tools and guidance that help writers apply strategy and messaging consistently across content areas
• Prepare writers by content area on bid strategy, differentiators, population considerations, solution positioning, and messaging priorities before and throughout proposal development
• Serve as the assigned strategic writer for complex, high-priority, or highly integrated RFP questions that require synthesis across multiple functional areas, strategies, or solutions
• Conduct strategic writing and quality reviews at defined bid milestones to strengthen consistency of messaging, responsiveness, differentiation, and the overall proposal story
• Connect strategy across content areas to ensure individual responses reinforce a cohesive, differentiated bid story rather than operating as stand-alone answers
• Develop and improve strategic writing processes, tools, and resources that strengthen consistency, efficiency, and quality across proposal development
• Advance continuous improvement of proposal development processes and contribute to departmental training on strategic writing, writing quality, subject matter knowledge, and effective use of emerging tools
• All other duties as assigned

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 5+ years of relevant Medicaid experience
• 5+ years of experience in RFP management or writing
• 3+ years of experience in writing to Provider Network responses
• 5+ years of project management experience in a fast-paced deadline-driven environment
• Experience incorporating client vision and strategy into proposals
• Solid writing experience, both in content and writing organization abilities
• Experience working in a large, matrix organization with multiple stakeholders
• Intermediate or greater proficiency in Microsoft Word, PowerPoint, Outlook and Excel
• Demonstrated proficiency using generative AI tools to support research, synthesis, drafting and effective prompting
• Demonstrated experience in navigating conflict, collaborating with stakeholders with varied styles, and building credibility and solid relationships
• Demonstrated problem solver and decision maker amidst ambiguity
• Composure during pressure and ability to effectively drive results in a dynamic, matrixed environment with a high degree of organizational change, growth and ambiguity

Preferred Qualifications

• Experience at an MCO
• Solid strategic thinking and business acumen with the ability to align people related strategies and recommendations with business objectives
• Excellent consultative, interpersonal communication and presentation skills
• Champion continuous change, consult with versatility, exhibit personal leadership and model a customer focus
• Ability to effectively drive results in a dynamic, matrixed environment with a high degree of organizational change, growth and ambiguity
• Proven ability to analyze healthcare trends and develop solutions to address them
• Solid history of partnering with business leaders to successfully execute on cross-team initiatives
• Proven ability to articulate business strategies and formulate concise solutions to complex problems

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.