Sr Strategic Planner

fluent360; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company paid life/AD&D

Short-term and long-term disability

Flexible schedules

Paid gym membership

Generous PTO and sick leave

17 paid holidays

Job summary

fluent360 in Chicago is looking for a Senior Strategic Planner responsible for brand alignment and developing strategies utilizing consumer insights for multicultural marketing. This position involves direct collaboration with various teams to ensure cohesive campaigns and requires experience in multicultural consumer perspectives, especially targeting Hispanic audiences.

The successful candidate will possess analytical skills to interpret various information sources and have at least 5 years in strategic planning. Benefits include comprehensive health insurance, paid gym memberships, flexible schedules, and more.

Qualifications

• 5+ years of experience in strategic/brand planning.
• Experience with multicultural consumers, especially Hispanic.
• Ability to analyze diverse information sources.

Responsibilities

• Develop brand strategies and creative briefs.
• Collaborate with creative and media teams.
• Conduct qualitative and quantitative research studies.
• Present strategy and insights to clients.

Skills

Strategic/brand planning

Multicultural consumer insights

Advertising agency experience

Presenting research results

Travel

Job description

The Senior Strategic Planner is responsible for brand alignment with creative work and strategy. This role uses consumer insights in the multicultural space and utilizes social trends to present creative strategies to clients. This role will work with a government agency.

What you will do

• Develop brand strategies, write creative briefs, guide development and presentation of creative work
• Brief and collaborate with creative, social, media, and account teams to ensure alignment of strategic direction and creative development
• Bring audiences to life through passionate and authentic storytelling
• Develop full-funnel strategies to drive brand growth by identifying key audience insights, mapping audience journeys, and aligning creative and media tactics across awareness, consideration, and conversion stages to deliver cohesive, performance-driven campaigns
• Recommends and implements research that will aid in the consumer insight gathering and strategic process
• Design, conduct and analyze qualitative and quantitative research studies for both insight generation and creative development
• Develops accurate and insightful conclusions from research data and presents strategy and direction to the client
• Monitors and interprets cultural and social trends relevant to the client’s business
• Lead and participate in new business strategies and present ideas at new business pitches

Your experience

• 5+ years of experience instrategic/brandplanning at a creative agency or on a creative brand
• Advertising agency experience with segment experience targeting multicultural consumers with expertise in the Hispanic consumer mindset
• Experienced using and interpreting syndicated research
• Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data to synthesize an agency point-of-view
• Ability to effectively present research results to customers, clients, and other agency employees
• Comfortable working with/without supporting teams
• Ability to travel for client and agency meetings

About us

fluent360 is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.

fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.

Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.