Senior Staff Outbound Product Manager (Data & Analytics)

ServiceNow; Washington; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow seeks a highly technical Sr. Staff Outbound Product Manager for the Data & Analytics team, focusing on Workflow Data Fabric and RaptorDB Professional.

You will translate advanced data capabilities into compelling narratives, GTM strategies, and customer-facing content across executive and practitioner audiences. You will partner with product, engineering, sales, and marketing to craft launch strategies, enable field teams, and drive adoption and growth in a fast-moving enterprise

Qualifications

• 10+ years of enterprise software product management or outbound product marketing experience.
• Proven ability to translate complex data capabilities into business value for executives.
• Experience creating field enablement, launch narratives and customer proof points.

Responsibilities

• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional; translate capabilities into customer value.
• Define core messaging, use cases, personas, competitive differentiation and proofs.
• Partner with product, engineering, sales, and marketing to shape launches, field readiness and adoption.

Skills

Outbound product management

Enterprise software product management

Cross-functional leadership

Data platforms

Communication and storytelling

GTM / field enablement

Market narratives

Job description

• ServiceNow is seeking a highly technical, customer obsessed Sr. Staff Outbound Product Manager to join the Data & Analytics product team responsible for Workflow Data Fabric and RaptorDB
• This team is building the next generation of ServiceNow’s enterprise data platform, enabling customers to connect, process, and activate data across workflows at scale
• This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value
• You will help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities, translating deep technical concepts into compelling product narratives, go-to-market strategies, customer-facing content, and field enablement
• Workflow Data Fabric and RaptorDB Professional are strategically important growth areas within ServiceNow’s Data & Analytics portfolio
• He business is already significant, with approximately $600M in revenue and a goal to grow to $1.5B by 2029. The opportunity is not simply to sell data as a standalone product, but to build a clear wraparound strategy for how data enhances ServiceNow’s value proposition across workflows, customer outcomes, enterprise AI readiness, and strategic deal pursuits
• The right leader will identify the customer problem, craft the market narrative, and help scale field enablement and growth strategies through one-to-one, one-to-few, and one-to-many motions
• This person will partner closely with product, engineering, sales, solution consulting, product marketing, and customer-facing teams to ensure the market understands the value of ServiceNow’s next-generation data platform
• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives
• Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter
• Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans
• Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers
• Translate technical concepts across data strategy, databases, integration, transactional and analytical processing, distributed systems, data management, platform performance, and AI readiness into business value
• Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments
• Create high-impact enablement materials including sales playbooks, demos, solution briefs, competitive guides, launch narratives, training content, and executive-ready product storytelling
• Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

Deep fluency across data platforms, databases, integrations/iPaaS, cloud infrastructure, analytics, AI/ML data layers, distributed systems, transactional and analytical processing, or platform architecture, with specialized in-role experience in at least one of these areasExperience working directly with enterprise customers and translating technical innovation into clear business valueEnterprise software experience is required, with a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customersStrong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformationProven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teamsExceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, with demonstrated product leadership at Sr. Staff / IC5 levelProduct management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologiesStrong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environmentExperience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform productsExperience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuitsExperience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programsUS citizenship or green card status is preferred to support federal market customer opportunitiesExperience with federal customers or highly regulated enterprise markets is helpful