Senior Specialist, Programmatic Media

Barkley; United States; Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP in the United States is seeking a Senior Programmatic Media Specialist to develop strategies and manage paid programmatic accounts to drive client performance and growth.

This full-time role offers remote or hybrid work with collaboration across platforms like The Trade Desk and Strata, plus reporting and optimization responsibilities to support client objectives.

Qualifications

• 1+ years of Media Buying experience preferred (digital or social experience is a plus).
• Knowledge and prior use of buying software (Strata preferred).
• Experience working in a DSP (The Trade Desk preferred).
• Knowledge and utilization of 1st and/or 3rd party data.
• Strong organizational and mathematical skills.
• Ability to multi-task and deliver work on-time for set deadlines.
• Ability to establish good working relationships with media sales reps and negotiate rates.

Responsibilities

• Helps with campaign development, stewardship, optimization, and reporting within various platforms, such as Strata, DSP, Facebook/Instagram, Twitter, Snapchat, etc.
• Builds relationships and maintains ongoing communications with media representatives.
• Negotiates the best possible rates, placements and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.
• Integral activation lead in key client communication.
• Designs optimal buys in terms of cost efficiency, goal delivery and vendor agreements.
• Updates Supervisor on status of current accounts on an ongoing basis and elevates any issues in a timely manner.
• Helps with campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Provides support in creation of all reporting dashboards and helping develop reporting insights.
• Helps facilitate media reconciliation in collaboration with finance team members to process vendor invoicing.
• Responsible for tracking spend against approved budgets.
• Ensures strict adherence to client budgets while meeting client objectives.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

Skills

MediaBuying

Data analysis

Communication

Strategic thinking

Tools

Strata

The Trade Desk

Job description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

This is a full-time, remote / hybrid (based on your proximity to an office) position for a Senior Programmatic Media Specialist at BarkleyOKRP. In this role, you will develop strategies and manage various paid programmatic accounts' performance to drive client performance and growth.

Qualities

Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.

• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.

• Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.

• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.

• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.

• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

Responsibilities:

• Helps with campaign development, stewardship, optimization, and reporting within various platforms, such as Strata, DSP, Facebook/Instagram, Twitter, Snapchat, etc.

• Builds relationships and maintains ongoing communications with media representatives.

• Negotiates the best possible rates, placements and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.

• Integral activation lead in key client communication.

• Designs optimal buys in terms of cost efficiency, goal delivery and vendor agreements.

• Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.

• Helps with campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.

• Provides support in creation of all reporting dashboards and helping develop reporting insights.

• Helps facilitate media reconciliation in collaboration with finance team members to process vendor invoicing.

• Responsible for tracking spend against approved budgets.

• Ensures strict adherence to client budgets while meeting client objectives.

• Stays current on all media trends and opportunities in the industry.

• Other duties/responsibilities may be assigned from time to time.

Qualifications:

• 1+ years of Media Buying experience preferred (digital or social experience is a plus)

• Knowledge and prior use of buying software (Strata preferred)

• Experience working in a DSP (The Trade Desk preferred)

• Knowledge and utilization of 1st and/or 3rd party data

• Strong organizational and mathematical skills

• Ability to multi-task and deliver work on-time for set deadlines

• Ability to establish good working relationships with media sales reps and can effectively negotiate rates/makegoods, etc.

• Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management

• Ability to communicate effectively within a team environment, with outside media sales reps as well as with current clients

• Must be prepared for a fast-paced environment and be comfortable making decisions

Compensation

The annual gross base salary range is $60,000- $85,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.