Senior Specialist, Product Marketing

Southwire Company, LLC; Carrollton (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k matching

Health, Dental, Vision Insurance

Paid Time Off

Disability Insurance

Tuition Reimbursement

Employee Assistance Program

Employee Referral Program

Growth opportunities

Parental Leave

Job summary

Southwire Company, LLC in Carrollton, GA is seeking a Senior Specialist, Product Marketing to own end-to-end strategy, planning, execution, and performance optimization for new product introductions, maintenance programs, and brand-building.

You will lead cross-functional teams across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital, overseeing asset development and data-driven performance reporting to leadership.

Qualifications

• Bachelor's degree in Business Administration or Marketing is required.
• 5–7 years of experience in marketing or product marketing.
• Specialized degree in Business Administration or Marketing preferred.

Responsibilities

• Own the full lifecycle of product campaigns, from strategy to results reporting.
• Coordinate with Product Management for messaging, audience insights, and timelines.
• Oversee creation of campaign assets with Creative, Digital, and external agencies.
• Lead asset deployment using platforms like Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.
• Partner with Segment and Channel Marketing to integrate campaigns into GTM plans.
• Maintain strategic calendars for campaigns across channels.
• Develop KPIs, track performance, and report insights to leadership.
• Champion Southwire's brand across channels.
• Build expertise on market trends via conferences, research, and webinars.

Skills

Brand Marketing

Competitive Analysis

Content Marketing

Creative Problem Solving

Email Marketing

Marketing Analytics

Product Marketing

Project Coordination

Team Collaboration

Web Analytics

Education

Bachelor's degree

Specialized Degree: Business Administration or Marketing

Job description

Job Summary

Location: Carrollton, GA or Atlanta Battery office

Hybrid

The Senior Specialist, Product Marketing is responsible for owning the end-to-end strategy, planning, execution, and performance optimization that supports new product introductions, maintenance-of-line initiatives, and brand-building efforts.

This role acts as a strategic driver and cross-functional leader, ensuring alignment across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital teams. The Senior Specialist leads multiple concurrent campaigns, oversees the development of all marketing assets, and uses data-driven insights to optimize outcomes and report performance to leadership.

The position requires strong strategic thinking, project management, stakeholder influence, and the ability to translate business priorities into effective marketing strategies that drive measurable results.

Key Responsibilities

• Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting. Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning. (40%)
• Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines. (10%)
• Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies. (10%)
• Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt. (10%)
• Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go-to-market activities. (10%)
• Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels. (5%)
• Develop KPIs, track performance, and provide actionable insights and recommendations to leadership. (5%)
• Champion Southwire's brand across all channels; identify opportunities to elevate brand presence and consistency. (5%)
• Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning. (5%)

Required Education & Experience

• Bachelor's degree
• Specialized Degree: Business Administration or Marketing
• 5-7 Years of Experience
• Field(s) of Expertise: Business Administration or Marketing

Preferred Education & Experience

• Master's degree
• Specialized Degree: Business Administration or Marketing
• 8-11 Years of Experience
• Field(s) of Expertise: Business Administration or Marketing

Spans of Control

Does this role manage Southwire team members: No

Travel

Domestic - less than 20% of time

Physical Requirements

• Moving - 5% of time
• Standing - 5% of time
• Sitting - 80% of time
• Walking - 10% of time

Working Conditions

Office

Equipment

Computer/Keyboard

Competencies

• Action Oriented
• Balances Stakeholders
• Collaborates
• Customer Focus
• Nimble Learning
• Plans and Aligns

Skills

• Brand Marketing
• Competitive Analysis
• Content Marketing
• Creative Problem Solving
• Email Marketing
• Marketing Performance Measurement And Management
• Product Marketing
• Project Coordination
• Team Oriented
• Web Analytics

Benefits We Offer

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.