Senior Specialist, Partnerships and Activation

TruGreen; Franklin (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

TruGreen is looking for a Senior Specialist, Partnerships and Activation to drive sponsorship and partnership initiatives in sports marketing. This role requires a detail-oriented individual with a strategic mindset, managing multiple projects, and ensuring the execution of partnership deliverables effectively.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• Minimum of 3 years of experience in sponsorship activations, partnership development, or event marketing.
• Strong negotiation skills and the ability to support contracts and budgets.
• Ability to work in a fast-paced environment and adapt to shifting priorities.

Responsibilities

• Develop and execute a comprehensive sponsorship and partnership strategy.
• Maximize existing partner relationships and assess market trends.
• Plan and coordinate on-site logistics for partner activations.

Skills

Negotiation

Creative Thinking

Attention to Detail

Project Management

Education

Bachelor’s degree in Marketing

Equivalent experience in related field

Job description

Senior Specialist, Partnerships and Activation

Join to apply for the Senior Specialist, Partnerships and Activation role at TruGreen

Senior Specialist, Partnerships and Activation

Join to apply for the Senior Specialist, Partnerships and Activation role at TruGreen

Please Note: This role requires an onsite presence at our Support Center in Franklin, TN, Monday through Thursday, with Fridays designated as work-from-home days.

Position Overview:

TruGreen is seeking a highly motivated and detailed oriented Senior Specialist, Partnerships and Activation to support the execution of all aspects of the company’s sports sponsorships and brand marketing activations. This individual will drive the execution of sponsorship and partnership initiatives for the organization, including the PGA TOUR and Minor League Baseball (MiLB) and its 119 clubs. This individual will be responsible for developing, activating, and assisting with sponsor relationships, ensuring beneficial outcomes that align with organizational goals and business outcomes. The ideal candidate will have a strategic mindset, a creative approach to activation, and a proven ability to support multiple projects and relationships simultaneously.

Responsibilities:

• Collaborate with leadership to develop and execute a comprehensive sponsorship and partnership strategy.

• Maximize existing partner relationships and continuous work alongside these partners to extract as much value from the relationship as possible.

• Assess market trends and competitive landscapes to inform possible additional strategic partnership opportunities.

Activation Coordination

• Develop and implement creative activation plans to engage sponsors and partners.

• Ensure all partnership deliverables are met, from brand integration to event execution.

• Oversee the production and execution of sponsor events, activations, and experiences.

• Work closely with marketing, communications, events, and other internal teams to ensure seamless execution of partnership activations.

• Plan and coordinate on-site logistics for partner activations at events, ensuring smooth execution and fulfillment of all sponsorship obligations.

• Manage post-event follow-ups, ensuring sponsors receive necessary reports, recognition, and post-event marketing support.

Relationship Support

• Cultivate and maintain strong relationships with key partners and sponsors, as well as other league/team partners for possible collaborations.

• Serve as the primary point of contact for sponsors, supporting all aspects of the relationship from negotiation to post-activation.

• Develop and present customized partnership proposals and activation reports to ensure brand needs and expectations are exceeded.

Budget and Contract Tracking

• Negotiate and manage contracts, sponsorship agreements, and budgets.

• Ensure timely and accurate financial tracking of sponsorship revenue and expenses.

• Track the performance and effectiveness of sponsorships and partnerships, measuring ROI and key metrics.

• Provide regular reporting to leadership on the success of partnerships and activations.

• Use data and feedback to refine strategies and improve future activations.

• Highly Creative – Ability to identify and create new and original thinking to deliver against company business objectives.

• Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Accountability – holding self and others accountable to meet commitments.

• Communicates Effectively – Determination to stand behind big ideas and communicate those to department and broader leadership team.

• Drives Results – Consistently achieving results, even under tough circumstances.

Education and Experience Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

• Minimum of 3 years of experience in sponsorship activations, partnership development, or event marketing.

Knowledge, Skills, and Abilities:

• Strong negotiation skills and the ability to support contracts and budgets.

• Creative thinker with the ability to develop and implement innovative partnership activations.

• Ability to work in a fast-paced environment and adapt to shifting priorities.

• Strong attention to detail and highly organized.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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