Senior Specialist, Omni - BFY

Mars Incorporated; Chicago (IL); On-site; USD 79,000 - 109,000; Full time

Job summary

Mars Incorporated's Accelerator team seeks a Sr. Specialist, Omni to support omnichannel strategy across KIND, RXBAR, Nature's Bakery and related brands. You will build reporting and analyses to drive online and in-store performance for Better For You brands.

Reporting to the Sr. Manager, Omni, you will partner with Sales, Category, Insights, Shopper Marketing, and Analytics, coordinating cross-functional analyses and projects that enable growth and optimization across channels.

Qualifications

• 1–2 years in omnichannel marketing or CPG analytics, preferably in food/snacks.
• Working knowledge of Nielsen, POS, and market research data/tools.
• Strong Excel skills, with PowerPoint storytelling ability.
• Good communication and collaboration skills, cross-functional.
• Detail-oriented, organized, able to manage multiple deliverables under deadlines.
• Self-starter with a growth mindset and willingness to learn.

Responsibilities

• Build and maintain monthly/quarterly online performance reporting, surfacing opportunities across Better for You brands.
• Analyze online and in-store performance data to identify insights and support forecast tracking.
• Support evaluation of retail media and shopper marketing performance to improve ROI.
• Partner with Category Strategy, Insights & Analytics, Shopper Marketing, and Sales to align on Omni initiatives.
• Coordinate day-to-day execution of analyses and projects supporting Sales and Category objectives.

Skills

Omnichannel marketing

CPG analytics

Excel

PowerPoint

Cross-functional collaboration

Education

BA/BS degree

Job description

Job Description

Who are we?

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. Within Accelerator, the Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®. Combining the scale of Mars with the agility of a growth business, we are driving innovation, accelerating performance, and transforming how we work through data, automation, and AI-enabled solutions. We're looking for passionate collaborators to help us become the foremost leader in Mars Snacking and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.

What You'll Do

Reporting to the Sr. Manager, Omni, the Sr. Specialist, Omni plays a key role within the Accelerator business-the division supporting KIND, Tru Fru, Nature's Bakery, and the newly acquired Kellanova brands. The role is responsible for supporting the execution of omnichannel commercial strategy across all Better for You brands, building the reporting, analysis, and cross-functional coordination that drives online and in-store performance.

Job Responsibilities

• Build and maintain monthly and quarterly online performance reporting, surfacing category, retailer, and retail media (paid search / display) opportunities for Better for You brands.
• Analyze Online and In-Store performance data to identify customer, category, and brand insights, supporting forecast tracking and investment reporting across online and in-store views.
• Support evaluation of retail media and shopper marketing performance, flagging opportunities to improve sales, share, and return on investment.
• Partner with Category Strategy, Insights & Analytics, Shopper Marketing, and Sales Account Teams to gather input and align on Omni initiatives.
• Coordinate day-to-day execution of multifunctional analyses and projects supporting Sales and Category objectives across Better for You brands.

Qualifications

• BA/BS degree required.
• 1-2 years of experience in omnichannel marketing, CPG analytics, or category/commercial support roles, preferably within Food, Snacks, or Better-for-You categories.
• Working knowledge of Nielsen, POS, and market research data and tools.
• Strong Excel skills, with developing PowerPoint storytelling ability.
• Good communication and collaboration skills, comfortable working cross-functionally.
• Detail-oriented and organized, able to manage multiple deliverables under deadlines.
• Self-starter with a growth mindset and willingness to learn.

What Can You Expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 79,280.00 - USD 109,010.00