Senior Customer Manager - Demand Platforms

Mars Incorporated in; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Learning & development (Mars Univ.)

Job summary

Mars Incorporated is seeking a Senior Customer Manager - Demand Platforms (Finance) to lead acceleration of on-demand delivery and marketplace commerce across brands including KIND, RXBAR, and more. You will translate platform performance, shopper behavior, and retail media learnings into scalable growth playbooks.

You will collaborate with Sales, Marketing and Finance to drive strategy, analytics and execution, ensuring alignment with global best practices across digital commerce.

Qualifications

• 5+ years of experience in CPG, Sales, Digital Commerce, Shopper Marketing, Retail Media, or related commercial function.
• 2+ years managing commercial strategies across last-mile delivery platforms like Instacart, DoorDash, Uber Eats, or similar partners.
• Strong understanding of digital commerce levers including assortment, content, search, retail media, promotions, and analytics.
• Ability to translate data and insights into clear commercial strategies and actions.
• Influence across functions and senior stakeholders without full authority.

Responsibilities

• Lead omni-commerce analytics, sales performance reporting, forecast attainment, and share growth across digital platforms.
• Develop and execute commercial strategies across Instacart, DoorDash, Uber Eats, GoPuff, DashMart and emerging platforms.
• Co-lead digital merchandising, digital shelf, retail media, and marketplace activation.
• Build scalable playbooks, execution standards, and test-and-learn models across on-demand delivery and marketplaces.
• Partner with Sales, Marketing, Finance, and Retail Media to align priorities and deliver shared outcomes.
• Support joint business planning with platform partners and identify added-value media opportunities.

Skills

CPG

Digital Commerce

Sales Strategy

Retail Media

Analytics

Stakeholder Influence

Job description

Senior Customer Manager - Demand Platforms (Finance)

Job Description

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what's next for Snacking. It's home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE'S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We're looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We're proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you've found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

The ODD Lead, Digital Commerce leads Accelerator's On-Demand Delivery and Marketplace Commerce agenda, with responsibility for driving strategy, execution, analytics, and performance across last-mile delivery platforms, marketplaces, and emerging commerce models.

This role will support the Accelerator business across brands including KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, Pure Organic®, Eggo®, Rice Krispies Treats®, and Pop-Tarts®, with a focus on accelerating growth across platforms such as Instacart, Amazon, DoorDash, Uber Eats, GoPuff, and DashMart.

As the Accelerator division continues to evolve, this role will help build the commercial and operating muscle needed to win in digital commerce. The ODD Lead will translate platform performance, shopper behavior, retail media learnings, and customer opportunities into scalable strategies, repeatable playbooks, and clear execution models that can be applied across brands, customers, and markets.

This role will also serve as a key connector into the broader Mars Snacking Digital Commerce and Route-to-Market ecosystem, helping ensure Accelerator is both adopting and shaping global best practices across On-Demand Delivery, marketplaces, digital merchandising, retail media, performance marketing, and connected commerce. The role is expected to build capability by transforming successful customer programs, platform partnerships, and test-and-learn initiatives into scalable growth models and best practices.

Job Responsibilities

• Lead omni-commerce analytics, sales performance reporting, forecast attainment, share growth, and performance optimization across key digital commerce, marketplace, and last-mile delivery platforms.
• Develop and execute commercial strategies across Instacart, DoorDash, Uber Eats, GoPuff, DashMart, and emerging commerce platforms to accelerate growth, improve conversion, and expand household penetration.
• Co-lead digital merchandising, digital shelf, retail media, marketplace activation, and connected commerce strategies, ensuring platform execution is linked to broader brand, customer, and commercial priorities.
• Build scalable playbooks, execution standards, and test-and-learn models across On-Demand Delivery, marketplaces, retail media, digital merchandising, and last-mile activation, with the ability to scale learnings across Accelerator brands and into broader Mars Digital Commerce forums.
• Partner cross-functionally with Sales, Marketing, Finance, Category Leadership, Retail Media, Customer Teams, and Global Digital Commerce partners to align priorities, remove barriers, and deliver shared commercial outcomes.
• Support joint business planning with strategic platform partners, including identifying added-value media opportunities, bespoke insights, commercial unlocks, and tri-party arrangements across customers, platforms, and brands.
• Serve as a subject matter expert and global capability connector, bringing external platform expertise and internal Mars best practices together to shape how Accelerator wins across evolving commerce models.
• Communicate complex platform, media, and performance insights to senior leaders, cutting through the noise to surface the "so what," commercial opportunity, and recommended action.

Qualifications

Required

• 5+ years of experience in CPG, Sales, Digital Commerce, Shopper Marketing, Retail Media, Category Management, or a related commercial function.
• 2+ years of experience managing commercial strategies, customer relationships, or media execution across last-mile delivery platforms such as Instacart, DoorDash, Uber Eats, or similar partners.
• Strong understanding of digital commerce growth levers, including assortment, content, search, digital shelf, retail media, promotions, loyalty, marketplace execution, and performance analytics.
• Proven ability to translate data, customer insights, and platform performance into clear commercial strategies and action-oriented recommendations.
• Demonstrated ability to influence outcomes across functions, seniority levels, and stakeholders without complete authority.

Preferred

• Experience managing retail media investments and optimization strategies that drive measurable sales, share, and conversion outcomes.
• Experience developing connected commerce, digital shelf, marketplace, or omni-channel growth strategies across grocery, drug, dollar, discount, pure-play, or delivery-based retail partners.
• Experience supporting or leading joint business planning, strategic customer negotiations, added-value media opportunities, and test-and-learn programs.
• Experience working in a global, regional, or highly matrixed environment, with the ability to translate local market execution into scalable enterprise best practices.
• Entrepreneurial mindset with the ability to thrive in fast-paced, evolving organizations and build capabilities from the ground up.

What to Expect from Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00