Senior Specialist - Marketing (Campaign Management)

WESCO; Glenview (IL); On-site; USD 90,000 - 125,000; Full time

Job summary

Wesco seeks a Senior Specialist - Marketing (Campaign Management) to lead campaign intake, planning, and production within a defined business area. This role acts as the liaison between marketing and digital/content teams to ensure campaigns have clear goals, audiences, messaging, and success metrics before production.

The position emphasizes ownership of briefs, stakeholder alignment, and continuous process improvements, with 0–10% travel in a technology/supply chain context.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field or equivalent education/experience.
• Master’s Degree preferred.
• 4–6 years of progressive marketing experience.
• Ability to own complex programs across multiple channels with measurable impact.
• Strong analytical skills and ability to translate data into actionable insights.
• Advanced proficiency with marketing tools, platforms, and reporting for the specialty area.
• Strong communication, organization, and stakeholder collaboration skills.
• Ability to work autonomously while aligning to broader program goals.
• Industry experience in technology, product manufacturing, or supply chain preferred.
• Ability to travel 0% - 10%.

Responsibilities

• Owns campaign intake, planning, and readiness for assigned marketing programs, campaigns, or business initiatives.
• Serves as the primary campaign management partner for assigned stakeholders.
• Determines whether campaign requests are sufficiently defined, approved, and ready to enter production.
• Develops and maintains high-quality campaign briefs and supporting documentation with minimal oversight.
• Manages stakeholder alignment and approval processes throughout the campaign planning lifecycle.
• Reviews and evaluates requested changes to campaign objectives, messaging, deliverables, or requirements and recommends appropriate actions.
• Flags business or scope-related risks and recommends mitigation strategies to stakeholders and other leaders.
• Contributes to the development and continuous improvement of campaign intake processes, briefing standards, and reusable marketing assets.

Skills

Analytical skills

Stakeholder collaboration

Autonomy

Marketing analytics

Education

Bachelor's Degree - Marketing, Communications, Business, or related field

Master's Degree - Marketing, Communications, Business, or related field

Tools

Marketing tools

Reporting platforms

Job description

As a Senior Specialist - Marketing (Campaign Management) , you will help lead the campaign intake, planning, and production activities within an assigned business area. You will serve as the primary liaison between the strategic business unit marketing and digital and content marketing teams, ensuring marketing initiatives are clearly defined, strategically aligned, and ready for execution. You will own the development and quality of campaign briefs and ensure campaigns have clear goals, audiences, messaging, and success metrics before entering production.

You will also serve as a subject matter expert in campaign planning and execution and collaborate closely with cross-functional partners to improve campaign effectiveness and business outcomes.

Responsibilities:

• Owns campaign intake, planning, and readiness for assigned marketing programs, campaigns, or business initiatives

• Serves as the primary campaign management partner for assigned stakeholders

• Determines whether campaign requests are sufficiently defined, approved, and ready to enter production

• Develops and maintains high-quality campaign briefs and supporting documentation with minimal oversight

• Manages stakeholder alignment and approval processes throughout the campaign planning lifecycle

• Reviews and evaluates requested changes to campaign objectives, messaging, deliverables, or requirements and recommends appropriate actions

• Flags business or scope-related risks and recommends mitigation strategies to stakeholders and other leaders

• Contributes to the development and continuous improvement of campaign intake processes, briefing standards, and reusable marketing assets

Qualifications:

• Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required

• Master's Degree - Marketing, Communications, Business, or related field preferred

• 4–6 years of progressive marketing experience

• Demonstrated ownership of complex programs utilizing multiple channels with measurable impact

• Strong analytical skills and ability to translate data into actionable insights

• Advanced proficiency with marketing tools, platforms, and reporting for specialty area

• Strong communication, organization, and stakeholder collaboration skills

• Ability to work autonomously while aligning to broader program goals

• Industry experience in technology, product manufacturing, or supply chain preferred

• Ability to travel 0% - 10%

#LI-RA1

At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.

Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits (https://www.wesco.com/us/en/our-company/careers/work-at-wesco.html#benefits) and active community engagement, we create an environment where every team member has the opportunity to thrive.

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.

Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.

Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

This posting is for a current, active vacancy intended for immediate hire.