Senior Specialist, Digital Content & Experience

Thrivent; Minneapolis (MN); On-site; USD 94,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k

Pension

Job summary

Thrivent is seeking a Senior Specialist in Minneapolis to drive digital content strategy and delivery across TAM websites. You will plan, design, build pages, test experiences, and guide cross-functional teams to launch compelling digital products.

Proficiency in Adobe Experience Manager, UX/UI principles, and analytics is required, with a track record of successful marketing content launches and governance.

Qualifications

• Bachelor’s degree in a related field.
• 7+ years of experience managing website content and digital experiences.
• Experience with AEM or comparable CMS.
• Proven ability to plan and implement marketing programs and digital experiences.
• Strong visual design skills and brand standards adherence.
• Solid SEO, analytics, and digital experience best practices.
• Excellent collaboration with leaders, developers, and cross-functional teams.
• Familiarity with Agile product management and tools like JIRA/Confluence.

Responsibilities

• Lead digital content strategy and delivery for Thrivent TAM websites.
• Plan, design, build pages, test data, and guide digital experiences.
• Direct launches of new web pages and marketing content.
• Review designs in Figma and implement in AEM.
• Ensure brand standards, regulatory compliance, and publication readiness.
• Manage publication workflows including QA and approvals.
• Act as SME for AEM, metadata, taxonomy, and DAM governance.
• Coordinate with content, design, analytics, legal, and compliance teams.
• Support website performance measurement and optimization.

Skills

Content strategy

UX/UI

Adobe Experience Manager (AEM)

SEO

Web analytics

Agile methodologies

JIRA

Confluence

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Business/Communications/Digital Marketing or related field

Tools

Adobe Experience Manager (AEM)

JIRA

Confluence

Job description

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.

At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

The Sr. Specialist provides expertise in digital content strategy and its functionality within the overall digital experience for Thrivent Asset Management (TAM) websites.

This role leads the planning, design, production, and delivery of digital content for web and mobile experiences, including building new web pages, testing data and digital experiences, and providing direction and guidance on how digital products and artifacts are designed and executed.

The Sr. Specialist provides deep expertise and leadership for new product launches, new web pages and digital experiences, and marketing content including campaign pages, videos, podcasts, emails, and marketing journeys.

The Sr. Specialist also provides leadership in digital asset management (DAM), content governance, metadata, taxonomy, and content operations. This role requires deep knowledge of content management systems, specifically Adobe Experience Manager (AEM), and a strong understanding of UX/UI design, web development, digital product ownership, and project management.

Job Responsibilities And Duties

• Manages digital content, experiences, and cross-functional team priorities to continuously deliver value to identified audiences through compelling and empowering digital experiences and content.
• Develops and scales strategic plans for websites, specifically the financial professional and institutional websites, while supporting the individual investor website.
• Collaborates with leaders and business partners to deliver effective experiences and content that support business goals and audience needs.
• Leads new product launches, including gathering requirements, partnering with cross-functional teams, building pages, reviewing designs, managing schedules, and ensuring successful and timely launches.
• Consults and provides direction on web design, wireframes, prototypes, and digital experiences through review of designs in Figma and implementation within AEM.
• Ensures brand standards, regulatory requirements, and compliance reviews are completed prior to publication.
• Manages content publication processes, including authoring, testing, quality assurance, compliance filing, and production readiness.
• Serves as the primary subject matter expert for Adobe Experience Manager (AEM), providing expertise in metadata, taxonomy, tagging, content fragments, experience fragments, digital asset management (DAM), and content governance.
• Partners with content, design, development, analytics, technology, legal, and compliance teams to optimize digital experiences and content operations.
• Supports website performance measurement through analytics, testing, reporting, and ongoing optimization efforts.
• Models Thrivent leadership competencies of Courage, Collaboration, and Commitment by demonstrating resiliency, working together to make the best decisions, and holding self and others accountable.
• Supports an environment focused on continuous improvement, employee engagement, innovation, and commitment to clients.

Job Qualifications

Required:

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• Minimum of 7 years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with knowledge of Adobe Experience Manager (AEM) or comparable content management systems.
• Demonstrated experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills, including UX/UI principles and brand standards, with the ability to communicate clearly through visual specifications and requirements.
• Strong understanding of SEO, AI optimization (AIO), web analytics, and digital experience best practices.
• Demonstrated ability to partner effectively with leaders, developers, designers, product owners, Scrum teams, project managers, technology partners, marketing, sales, product, creative, legal, and compliance stakeholders.
• Familiarity with Agile product management methodologies and tools, including JIRA and Confluence.
• Proven ability to measure, track, and report success against business goals and key performance indicators.

Preferred:

• Experience with metadata, taxonomy, digital asset management (DAM), content governance, and content operations preferred.
• Advanced proficiency in Microsoft Office Suite.
• Experience working in an Asset Management Organization.

Additional Information

• This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $94,175.00 - $127,413.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Other

• various bonuses (including, for example, annual or long-term incentives)
• medical, dental, and vision insurance
• health savings account
• flexible spending account
• 401k
• pension
• life and accidental death and dismemberment insurance
• disability insurance
• supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits, and other employee benefits

Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [e-mail] or call 800-847-4836 and request Human Resources.