Senior Social Strategist III Remote
Summary: We're looking for a Social Strategist to own how we show up across our social channels - the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations. The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work - we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.
Responsibilities
- Channel Strategy & Content
- Own organic social strategy across TikTok, YouTube, Instagram, Facebook, Threads, X, LinkedIn, and Reddit - defining the role each channel plays and what success looks like.
- Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments.
- Bring a strong, well-reasoned point of view - pressure-test ideas and push past safe executions.
- Lead on video-first and interactive formats built for how people actually watch.
- Spot and act on real-time trends, moving from idea to published content without waiting on a brief.
- Audience Growth & Community
- Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows.
- Open up genuine two-way conversation with our core audience - building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments.
- Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate.
- Turn audience behavior and sentiment into insight for content, product, and brand teams.
- Creator & Influencer Programs
- Run creator and influencer programming across sourcing, briefing, and measurement.
- Build the operational backbone - creator database, rate benchmarks, briefing templates, brand safety and platform compliance - so it scales without adding headcount.
- Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us.
- Tooling, Data & Measurement
- Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting.
- Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage.
- Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations.
- Define the metrics that matter and hold the work accountable to them.
- Collaboration
- Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start.
- Manage agency and platform partner relationships, including scope, timelines, and quality of output.
- Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social.
Minimum Requirements
- 5-8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels.
- An AI-native approach to social - you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be.
- A track record of growing social audiences and engagement - channels you moved somewhere meaningfully better, and exactly how.
- Deep platform fluency across TikTok, YouTube, Instagram, Facebook, Threads, X, LinkedIn, and Reddit with content that performed natively on each.
- Proven ability to build organic conversation and community with a core audience.
- Experience running creator or influencer programs, including sourcing, briefing, and measurement.
- Fluency with the social tooling landscape - publishing, listening, community management, creator management, and analytics - and a point of view on how to evaluate and expand a stack.
- Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself.
- A skilled writer with a strong grasp of tone, clarity, and brevity.
- Data-informed but taste-driven - dashboards sharpen your instinct.
- Ability to operate with speed and autonomy, turning a rough idea into shipped content.
Preferred Qualifications
- Experience at a consumer or direct-to-consumer brand, where organic social drove awareness and affinity.
- A portfolio of video-led, interactive, or creator-driven programs that broke through.
- Experience building a social function from an early stage, including the systems behind it.
- Experience navigating sensitive topics and escalation alongside comms, legal, or support partners.
Compensation
Pay range is $60 - $65 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more.
- paid time off
- medical/dental/vision/life insurance
- 401K
- parental leave
Our compensation reflects the cost of labor across several US geographic markets.
Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
The Promises We Make
At Crystal Equation, we empower people and advance technology initiatives by building trust.