Senior Social Media Strategist - Hybrid, Mentorship Growth

Volkswagen; Lynchburg (VA); Hybrid; USD 92,000 - 139,000; Full time

Job summary

Volkswagen in Lynchburg, VA is seeking a Social Media Manager to own and elevate local campaigns with strategic thinking, hands-on Display Advertising, copywriting, and analytics. You’ll mentor teammates, drive cross-functional collaboration, and deliver measurable results in a hybrid work setting.

Lead our Lynchburg marketing efforts while advancing your career with room to grow in a fast-paced automotive brand environment.

Qualifications

• 7+ years in a Social Media Manager role.
• Diplomacy to align stakeholders who don’t agree yet.
• Demonstrated commitment to Continuous Learning as a manager.
• Collaborative mindset and enthusiasm for teamwork.
• Collaborator's reflex to share credit and absorb blame.
• Hands-on familiarity with Display Advertising and Copywriting projects.

Responsibilities

• Pitch the Volkswagen offering to new buyers.
• Run point on trade shows and pop-ups in VA.
• Carry the demo from screen-share to signature in one sitting.
• Share field intel to sharpen next quarter's ads.
• Analyze campaign metrics and optimize spend against revenue targets.
• Open doors in Lynchburg, VA that a manager title alone can't.

Skills

Social Media Manager

Stakeholder alignment

Continuous learning

Team collaboration

Credit sharing

Display advertising

Copywriting

Job description

Volkswagen in Lynchburg, VA is seeking a Social Media Manager to own and elevate local campaigns with strategic thinking, hands-on Display Advertising, copywriting, and analytics. You’ll mentor teammates, drive cross-functional collaboration, and deliver measurable results in a hybrid work setting.

Lead our Lynchburg marketing efforts while advancing your career with room to grow in a fast-paced automotive brand environment.