Senior Social Media Strategist — Home Improvement (Remote)

JBCANVAS LLC. DBA ELITEBOCAMIAMI; Boca Raton (FL); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Bonus based on performance

Employee discounts

Flexible schedule

Job summary

EliteBocaMiami is seeking a creative Social Media Marketing Specialist to elevate our brand in Boca Raton, FL. You will craft content, manage campaigns, and grow our presence across Instagram, Facebook, TikTok, and more, with a focus on home improvement projects and customer experiences.

You will collaborate with teams, monitor channels, and analyze KPIs to drive reach and leads, while maintaining a consistent brand voice and visuals across platforms. Flexible work-from-home options available.

Qualifications

• Minimum of 5 years of experience in the home improvement industry.
• Proven experience in social media marketing, content creation, or digital marketing.
• Strong understanding of the home improvement market, services, customers, and industry terminology.

Responsibilities

• Develop, manage, and execute social media strategies across platforms such as Instagram, Facebook, TikTok, and more.
• Create engaging content including graphics, captions, reels, and stories that align with brand voice.
• Monitor social media channels, respond to comments, and engage with the online community.
• Develop content specifically around home improvement services, projects, promotions, customer experiences, and completed work.
• Track and analyze KPIs to optimize campaigns and report results.
• Stay current on social media trends and platform changes.
• Collaborate with internal teams to support promotions, product launches, and brand initiatives.
• Manage content calendars and posting schedules.
• Use analytics to continuously improve reach, engagement, leads, and overall performance.
• Maintain a consistent brand voice and visual identity across platforms.

Skills

Social media

Content creation

Copywriting

Video content

Analytics

Graphic design

Canva

Adobe CS

Organization

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Creative Suite

Job description

EliteBocaMiami is seeking a creative Social Media Marketing Specialist to elevate our brand in Boca Raton, FL. You will craft content, manage campaigns, and grow our presence across Instagram, Facebook, TikTok, and more, with a focus on home improvement projects and customer experiences.

You will collaborate with teams, monitor channels, and analyze KPIs to drive reach and leads, while maintaining a consistent brand voice and visuals across platforms. Flexible work-from-home options available.