Senior Social Media Marketing Manager

Marketsquare; Village of Victor (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Marketsquare is seeking a Senior Social Media Marketing Manager to lead and execute social media strategies for both the agency and its clients. The ideal candidate will have a strong background in social media marketing, team management, and data-driven strategy development, with a focus on enhancing brand awareness and engagement.

Benefits

Flexible hybrid work environment

Comprehensive benefits

Progressive PTO

Professional development opportunities

Diversity, equity, and inclusion support

Qualifications

• 5+ years of experience in social media marketing.
• Experience managing teams of social media professionals.
• Strong knowledge of multi-platform strategies including Facebook, Instagram, LinkedIn.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Oversee content creation and campaign management.
• Monitor and analyze performance metrics for optimization.

Skills

Strategic thinking

Team leadership

Content creation

Data analysis

SEO and SEM knowledge

Education

Bachelor's degree in Marketing or related field

Job description

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ABOUT US:

We are a marketing company on a mission for more!

Description

ABOUT US:

We are a marketing company on a mission for more!

At DS+CO, we believe in provoking progress. We’re rooted in curiosity and human-driven ideas that deliver results—combining research and analysis with our passion for developing brands that truly connect.

About The Role

As our Senior Social Media Marketing Manager, you will play a pivotal role in leading and executing both the agency's internal social media strategy and the social media strategies for our diverse portfolio of clients. You will oversee content creation, campaign management, and the development of data-driven strategies that drive engagement, growth, and brand awareness across multiple social platforms. Your innovative mindset will empower you to capitalize on emerging trends, effectively manage social media budgets, and optimize campaign performance. You will manage and mentor team members in the creation of healthy and successful social media strategies, content plans, and reporting and analysis.

The Ideal Candidate Is

• A strategic thinker who’s just as comfortable in the weeds of platform metrics as they are presenting big-picture ideas to clients and leadership.
• An empathetic team leader who thrives on mentoring others and building a strong, collaborative, and creative social team,
• A natural storyteller with a knack for translating brand messages into engaging, platform-appropriate content.
• A client whisperer who knows how to build trust, anticipate needs, and confidently guide clients through the ever-evolving social media landscape.
• Someone who’s energized by innovation, excited to test new formats and platforms, and never stops learning.
• A cross-functional collaborator who brings others along, aligns priorities across teams, and makes ideas stronger through partnership.
• Both creative and analytical—you’re equally at home concepting campaigns and digging into data to optimize performance.
  
  

At DS+CO, we value the skills that define the future of work—AI/Digital Literacy, Critical Thinking, Self-Management, Data Analysis, Creativity, and Leadership. We’re looking for team members who embrace these capabilities and bring them to life in their work.

Key Responsibilities

• Strategic Leadership - Develop and implement a comprehensive social media strategy aligned with overall marketing goals, enhancing brand awareness and engagement.
• Content Creation - Oversee the creation of compelling, high-quality content that resonates with the target audience, fostering community engagement and brand loyalty.
• Team Management - Lead, mentor, and inspire a team of social media professionals, encouraging creativity and collaboration to achieve team and organizational goals.
• Analytics and Reporting - Monitor and analyze social media performance metrics, providing insights and recommendations for optimization and improvement.
• Trend Analysis - Stay current with industry trends, emerging platforms, and best practices to ensure our social media strategy remains innovative and effective.
• Collaboration - Work closely with our internal teams to ensure cohesive messaging across all channels.
  
  

Requirements

• At least 5 years of experience in social media marketing, digital marketing, or a related field, with 1 - 3 years of experience managing teams of social media managers, content creators, and digital marketers.
• A strategic, forward-thinking leader who motivates teams, fosters innovation and creativity, and stays on the pulse of industry trends, emerging platforms, and client needs.
• Demonstrated success developing and executing multi-platform social media strategies (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok), with a track record of growing brand presence and engagement through both organic and paid efforts. Brings a deep understanding of paid media, budgeting, and analytics, and the ability to translate performance data into clear insights and optimization opportunities.
• Strong knowledge of SEO and SEM, with the ability to create scalable, integrated strategies that align with content planning and audience engagement goals.
• The ability to navigate both the creative and analytical sides of social media - crafting compelling narratives while also optimizing for performance.
• A clear and persuasive communicator, skilled at presenting strategies, insights, and recommendations to both internal teams and external clients.
  
  

WHY DS+CO?

We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and courage and creating spaces where everyone is heard and respected.

Perks And Benefits

• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve
  
  

FAIRNESS & INCLUSION

At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.

Learn more about us at our website !

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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