Senior Social Media Manager, B2B SaaS — Equity Eligible

Freshworks; California (MO); On-site; USD 145,000 - 180,000; Full time

Job summary

Freshworks is seeking a Manager of Social Media to lead our organic presence and shape how the Freshworks voice shows up across every platform. This senior IC role owns social strategy, content calendar, and day-to-day execution, turning brand moments, product news, and customer stories into content that earns attention and builds community.

You’ll partner with brand, content, product marketing, and demand gen to ensure every post feels unmistakably Freshworks.

Qualifications

• 7+ years of experience in social media management or social marketing, preferably with B2B SaaS or technology.
• Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact.
• Strong writing and storytelling skills, with the ability to make complex products feel clear, human, and compelling in short-form content.
• Hands-on experience managing content calendars, publishing tools, and social analytics platforms.
• Experience mentoring or managing junior team members, contractors, or agency partners.

Responsibilities

• Own and evolve Freshworks' social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, aligned to brand and business goals, and represent social strategy directly in planning conversations with brand, PMM, and executive stakeholders
• Build and manage the editorial content calendar, coordinating with product launches, campaigns, events, and executive communications
• Create, write, and produce engaging social content from thought leadership and product moments to culture and community posts
• Manage day-to-day publishing, community engagement, and social listening across all corporate channels
• Partner with agency, design, and creative teams to brief and produce on-brand visual, motion, and video assets for social, including owning agency/vendor relationships and budget decisions
• Ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership, and help coach executives directly on tone, format, and platform best practices
• Track and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness, and build the measurement framework and reporting cadence used to tie social performance to business outcomes
• Stay ahead of platform trends, algorithm shifts, and emerging formats, testing new approaches to keep Freshworks' social presence sharp and current
• Manage relationships with social media tools and platforms (e.g., Sprout Social) and own the mentorship and day-to-day guidance of junior social team members and contractors, including onboarding and quality bar-setting
• Act as a subject-matter expert and point of escalation for social strategy questions across the marketing org, exercising judgment on ambiguous or high-visibility situations without needing sign-off

Skills

Social media strategy

B2B SaaS experience

Content writing

Editorial calendar management

Social analytics

Cross-functional collaboration

Team mentorship

Tools

Sprout Social

Job description

Freshworks is seeking a Manager of Social Media to lead our organic presence and shape how the Freshworks voice shows up across every platform. This senior IC role owns social strategy, content calendar, and day-to-day execution, turning brand moments, product news, and customer stories into content that earns attention and builds community.

You’ll partner with brand, content, product marketing, and demand gen to ensure every post feels unmistakably Freshworks.