Senior Social Media Manager

Growth Leads; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

PlayersBest is seeking a creative Senior Social Media Manager to lead our digital marketing and audience growth across our brands. You will develop strategies, grow audiences organically, and oversee content calendars across X, Facebook, Instagram, YouTube and TikTok.

This role requires hands‑on content creation, community building (including Discord), and real‑time engagement around sports events, iGaming, entertainment and cultural moments.

Qualifications

• Proven experience in digital marketing, social media, content marketing or audience growth.
• Experience within affiliate marketing, iGaming, sportsbook or sports media.
• Strong hands-on experience across Instagram, TikTok, X, Facebook and YouTube.
• Proven ability to grow audiences organically and increase engagement.
• Strong understanding of social media trends and community engagement.
• Knowledge of iGaming compliance requirements for social media platforms in English-speaking markets like US/UK.
• Experience creating or coordinating short-form video, graphics and other digital content.
• Excellent writing, communication and storytelling skills.
• Excellent organisational skills managing multiple brands, platforms and calendars.
• Experience using analytics to measure and improve performance.

Responsibilities

• Develop and execute digital marketing strategies aligned with company and brand goals.
• Lead the organic growth strategy across multiple brands and digital assets.
• Manage budgets across multiple brands and campaigns.
• Define long-term brand strategies across social media channels.
• Own and manage social channels including X, Facebook, Instagram, YouTube and TikTok.
• Develop and manage content calendars across platforms and brands.
• Create engaging copy and content tailored to different audiences.
• Plan and execute content around major sports events, iGaming events, entertainment and cultural moments.
• Create reactive and real-time content around trends and live events.
• Identify trends and use A/B testing to maximise reach and engagement.
• Develop creative briefs and coordinate with design and content teams.
• Request and repurpose clips from live streams for digital channels.
• Build and manage online communities including Discord.
• Monitor social channels, moderate discussions and respond to comments.
• Monitor competitors, trends and audience behaviour to identify growth opportunities.
• Work with content, design, media, marketing teams to ensure timely campaigns.
• Track and analyse performance and optimise strategy.
• Share actionable insights with internal teams to drive growth.

Skills

Digital marketing

Social media

Content marketing

Audience growth

iGaming

Analytics

Tools

Discord

Twitch

Kick

YouTube

X (Twitter)

Job description

Senior Social Media Manager

We are looking for a creative and highly organised Senior Social Media Manager to lead our digital marketing and audience growth across PlayersBest and our portfolio of digital assets.

You will be responsible for developing and executing digital marketing strategies, growing audiences organically, managing social media channels, creating engaging content, building online communities and optimising performance across multiple platforms.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with company and brand goals.
• Lead the organic growth strategy across multiple brands and digital assets.
• Manage budgets across multiple brands and individual campaigns.
• Define long-term brand strategies across various social media channels.
• Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok.
• Develop and manage content calendars across multiple platforms and brands.
• Create engaging copy and content tailored to different audiences and platforms.
• Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments.
• Create reactive and real-time content around trends, news and live events.
• Identify and use trends, virality tactics and A/B testing to maximise reach and engagement.
• Develop creative briefs and coordinate with design and content teams where required.
• Request and repurpose clips from live streams and other content for digital channels.
• Build and manage online communities across relevant platforms, including Discord.
• Monitor social channels, moderate discussions and respond to comments and messages.
• Monitor competitors, trends and audience behaviour to identify new opportunities for growth.
• Work closely with content, design, media, marketing and other teams to ensure campaigns and content are relevant and delivered on time.
• Track and analyse digital and social media performance and continuously optimise strategy.
• Share actionable insights and recommendations with internal teams to drive growth and performance.

Qualifications & Skills:

• Proven experience in digital marketing, social media, content marketing or audience growth.
• Experience within affiliate marketing, iGaming, sportsbook or sports media.
• Strong hands‑on experience across Instagram, TikTok, X, Facebook and YouTube.
• Proven ability to grow audiences organically and increase engagement.
• Strong understanding of social media trends, viral content and community engagement.
• In‑depth knowledge of iGaming compliance requirements for social media platforms in English‑speaking markets such as the US and UK.
• Experience creating or coordinating short‑form video, graphics, images and other digital content.
• Strong writing, communication and creative storytelling skills.
• Excellent organisational skills, with the ability to manage multiple brands, platforms and content calendars.
• Experience using digital and social media analytics to measure and improve performance.
• Knowledge of live streaming platforms such as Twitch or Kick is a plus.
• Understanding of online slots, sports betting and gaming culture is a plus.
• Ability to work in a fast‑paced environment and proactively identify new growth opportunities.
• Strong interest in sports, iGaming, entertainment and internet culture.

Success in the Role:

• Consistent organic audience growth across digital and social channels.
• Increased engagement and community participation.
• Strong, timely content around major events and trending topics.
• Increased visibility and recognition across PlayersBest brands.
• Continuous testing and optimisation of digital content and campaigns.
• Clear, measurable contribution to audience and brand growth, based on CTR and conversion metrics.

Originally posted on Himalayas