Senior Social Media Manager

VSCO; San Francisco (CA); Hybrid; USD 140,000 - 160,000; Full time

Job summary

A leading company in the photography industry is seeking a Senior Social Media Manager to enhance their social media strategy and engagement. The role involves managing multiple social platforms, collaborating with teams, and driving community growth. Ideal candidates will have extensive experience in social media management and a passion for creativity.

Benefits

Healthcare insurance

Flexible Time Off

Company-paid parental leave

Equity (stock options)

401K retirement plan

Qualifications

• 5+ years in social media management or as a content creator.
• Experience managing business accounts on Instagram, X, and YouTube.

Responsibilities

• Manage social media accounts on Instagram, YouTube, Threads, TikTok.
• Develop social media strategies for marketing initiatives.

Skills

Social Media Management

Communication

Creative Storytelling

Tools

Sprout Social

Meltwater

Job description

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About the role

As the Senior Social Media Manager at VSCO, you will play a crucial role as the bridge between our global community of creators, the broader photography industry and the VSCO brand. You will oversee our social media presence and strategy to increase awareness of and engagement with VSCO. Your work will directly impact our mission of nurturing creativity so photographers can make it.

The day-to-day

• Manage @VSCO social media accounts on Instagram, YouTube, Threads, TikTok & more – including daily publishing, maintaining an editorial calendar, and engaging with creators.
• Ideate, launch and optimize social media programming, such as influencer activations and new content series
• Develop fresh and relevant social media strategies to support wider marketing initiatives like product launches, community events, etc. – ensuring alignment with our business goals
• Report on social performance by using both qualitative and quantitative metrics
• Share social insights with the broader organization and use influence to action opportunities
• Collaborate with our Brand team, Evangelist and influencers/ambassadors to develop social media content, both planned and in-the-moment opportunities
• Provide guidance to external partners (videographers, agencies) to ensure alignment with our brand guidelines, social best practices, community engagement standards, etc.
• Identify social media trends and monitor sentiments to integrate VSCO into relevant community and industry conversations
• Actively pitch and execute innovative brand ideas across social media channels

Qualifications

• 5+ years in social media management in a similar role at a tech/consumer business or as a content creator
• Experience managing business/brand accounts on Instagram, X and/or Threads & YouTube and/or TikTok
• Experience with social media management and listening platforms, such as Sprout Social or Meltwater
• Creative storyteller with the ability to develop channel-specific, thumb-stopping content
• Proven track record of building engaged social communities and driving audience growth
• Strong communication skills, both written and orally.

Nice to haves

• Comfort and interest in appearing in front of the camera.
• A personal connection to photography and the arts
• A virtual first workplace with bi-annual company-wide travel events to connect and play
• Competitive Salary & Equity
• Healthcare insurance, vision, dental insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $140,000 - $160,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note :

The application window for this role will be open until at least 5/30/2025. This opportunity will remain online based on business needs which may be before or after the specified date.

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse).

Note that VSCO will never ask for financial information or sensitive personal information during the application process.

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