Senior Social Media Manager

Culture Amp; San Francisco (CA); Hybrid; USD 116,000 - 130,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs

Wellbeing allowance

Parental leave

Home office setup

Social impact days

Medical insurance

Job summary

Culture Amp is seeking a Social Media Manager to lead our social strategy and execution across major channels. You’ll work on content planning, publishing, and community engagement, shaping a distinctive brand voice and narrative for Culture Amp.

You’ll collaborate with Brand, Communications, Design, and events teams to align social with product launches, thought leadership, and live moments. Strong writing, fast pace, and cross-functional teamwork are essential.

Qualifications

• 5-7 years of social-first experience, ideally in B2B or tech.
• Demonstrated ability to build performance-aware strategies across channels.
• Strong editorial instincts and unmissable brand voice on social platforms.
• Excellent writing and editing skills; collaborate with creative partners.

Responsibilities

• Lead social strategy across LinkedIn, YouTube, Instagram; develop Reddit strategy.
• Design and evolve a distinct social personality for Culture Amp.
• Own day-to-day content planning, publishing, and community engagement.
• Write and edit social copy for diverse audiences and moments.
• Partner across campaigns, product launches, and events for social-first content.
• Align social with PR and brand milestones for earned/owned media.
• Lead event promotion before, during, and after moments.
• Create social toolkits for internal partners with guidance.
• Grow internal influencer and employee amplification efforts.
• Build AI-powered workflows to reduce repetitive work.

Skills

Social strategy

Content planning

Copywriting

Editing

Brand voice

Design collaboration

Project management

Fast-paced work

Tools

AI tools

Video editing

Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

How you can help make a better world of work

As Social Media Manager, you’ll lead social strategy and execution across Culture Amp’s social channels. Sitting on our Corporate Marketing team and reporting to the Director of Content Strategy and Campaigns, you’ll shape how Culture Amp shows up in the world – clear, thoughtful, confident, and human.

Working closely with Brand, Communications, Design, Content, PMM, People Science, and Events, you’ll connect social to the moments that matter most – from product launches and thought leadership to live events and cultural conversation. You’ll bring strong editorial instincts, platform fluency, and a sharp eye for what will resonate with different audiences, from HR practitioners to executive business leaders.

What you’ll be doing

• Social strategy: Build and evolve organic social strategies across platforms including LinkedIn, YouTube, and Instagram, while continuously evaluating new channels that fit our audience and goals. Develop and execute our Reddit strategy.
• Develop the social narrative and personality: Design, build, and evolve a distinct, engaging social media personality and narrative for Culture Amp, elevating our channels from corporate updates to a true community destination.
• Content planning and publishing: Own day-to-day content planning, publishing, and community engagement across Culture Amp’s social presence, keeping our voice consistent, creative, and on-brand.
• Writing and messaging: Write and edit social copy for different audiences and moments, with a strong grasp of platform nuance, clarity, and tone.
• Cross-functional storytelling: Partner across campaigns, product launches, people science insights, live events, and thought leadership initiatives to create social-first content people actually want to engage with.
• PR and communications alignment: Partner with our communications and PR teams to align social strategy with brand reputation milestones, ensuring our narrative is amplified seamlessly across earned and owned media.
• Event amplification: Lead event promotion before, during, and after the moment – including scrappy, on-brand coverage that can bring insights to life even without a full production setup.
• Internal amplification: Create and distribute social toolkits for internal partners, including copy, assets, alt text, and posting guidance that make amplification easy.
• Employee and influencer strategy: Help grow Culture Amp’s internal influencer and employee amplification approach so more of the right voices can extend our reach in credible, useful ways.
• AI-enabled execution: Build and iterate on AI-powered workflows that reduce repetitive work and create more room for strategic and creative thinking. Bring that same AI fluency to how Culture Amp shows up in the broader AI conversation on social.
• Performance and optimization: Monitor performance and regularly share what’s working, what’s not, and where we should go next across engagement, reach, and brand impact.
• Trend spotting and creative development: Stay close to platform shifts, trends, and cultural moments, and translate them into smart creative opportunities for the brand.
• Video creation: Direct, shoot, and edit social video, and use a mix of formats to tell better stories across channels.

What you’ll have

• 5-7 years of social-first experience, ideally in B2B or tech
• Demonstrated ability to build performance-aware strategies across multiple social channels
• Strong understanding of what makes content work on different platforms, and the judgment to adapt as those platforms evolve
• Excellent writing and editing skills, with a track record of developing an unmissable brand voice, editorial strategy, or personality on social platforms
• A strong eye for design and the ability to collaborate well with creative partners
• Strong organizational and project management skills, with comfort working across functions and stakeholders
• A proactive mindset - you spot gaps, move quickly, and recommend better ways of working
• Confidence creating content for different audiences, from HR practitioners to executive business leaders
• Comfort working in a fast-moving environment where strategy and execution need to work hand in hand

Nice to have

• Experience building employee advocacy, internal influencer, or executive social programs
• Strong video instincts, including filming and editing social-first content
• Familiarity with AI tools that improve creative workflows and content production
• Experience supporting social strategy around events, launches, or integrated campaigns

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US)

$116,000 - $130,000 USD

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long-term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policyhere or contact [e-mail] .

At Culture Amp, we are incredibly proud of how our platform helps companies measure aspects of diversity and inclusion; particularly aspects beyond race and gender. When it comes to measuring diversity for ourselves, we are leading the charge in helping companies think about building balanced teams.

To get a comprehensive understanding of our pipeline, we invite all applicants to fill out these demographic questions.Completion of this form is entirely voluntary and declining to provide this information will not subject you to adverse treatment.

Culture Amp is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law.

Thank you and good luck with your application.