Senior Social Media Manager

Wonderist Agency - Dental Marketing; San Diego (CA); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Wonderist Agency, a leading dental marketing firm, seeks a Senior Social Media Manager to elevate its social media strategy. Ideal candidates are passionate about social media, possess strong communication skills, and have extensive experience in client management. Join a dynamic team and foster client relationships while driving innovative content strategies in a vibrant work environment.

Qualifications

• 5+ years of marketing or agency experience or equivalent.
• 5+ years of prior Social Media Manager experience.
• Verifiable examples of successful social media marketing campaigns.

Responsibilities

• Develop timely and engaging content for social media platforms.
• Create and design standout posts through Canva and Photoshop.
• Build and nurture client relationships through consistent communication.

Skills

Social Media Management

Communication

Content Creation

Client Relationship Management

Analytical Skills

Education

Bachelor’s Degree in marketing, communication, or related field

Tools

Canva

Facebook Insights

Google Analytics

Sprout Social

Job description

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What To Expect

Wonderist Agency is a full-service marketing agency that supports almost 1000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design. We also provide ongoing services such as SEO, PPC, Social Media Marketing, and Funnels to help our practices get butts in seats. (Here is a great example of our work: www.strahlerdentalpartners.com)

What To Expect

Wonderist Agency is a full-service marketing agency that supports almost 1000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design. We also provide ongoing services such as SEO, PPC, Social Media Marketing, and Funnels to help our practices get butts in seats. (Here is a great example of our work: www.strahlerdentalpartners.com)

We need someone with the flexibility to turn on their heels when priorities change, the thoughtfulness to do what’s in the best interest of the team, and the desire to always produce their best work.

We’re a team of over 60 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and have embraced a hybrid work model where team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023 and made the Inc. 5000 for the last 4 years!

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

Job Description

The Senior Social Media Manager is a strategist first. They will work to build, maintain, optimize and evolve our clients’ social media accounts while serving our clients in all their social media needs. This role requires proficient technical skill across platforms, exceptional communication and interpersonal skills to build and retain client trust, a versatile design aesthetic that can adapt to a variety of clients, and an appetite for leadership and fostering the growth of junior level team members. We’re looking for candidates who eat, sleep and breathe social media, and are eager to share and implement their industry knowledge for our clients at scale.

As a Senior Member of the team, you will demonstrate exceptional proficiency in managing a portfolio of clients at scale, utilizing seasoned efficiency and expertise to ensure seamless delivery and client satisfaction. You'll shoulder the responsibility of not just launching and managing clients, but doing so with precision and strategic insight. Your role involves cultivating intentional strategies and nurturing relationships to fortify client retention. The Social Content team’s impact extends across our entire array of services, so your agility as a team player becomes pivotal to seamless collaboration. As a Senior Social Media Manager, you will support junior team members with their client accounts, initial onboarding and ongoing training.

Essential Functions

• Post & Plan: Develop timely and engaging content, including original copy, optimized for platforms and intended audience, and aligned with both social-specific and larger marketing strategies. Content needs to align with client goals, in order to build trust and ensure client satisfaction.
• Design Content: Create beautiful, stand out posts through Canva and Photoshop that are in line with the client’s overall brand aesthetic.
• Conduct Client Interviews: From kickoff calls to interviews used to garner authentic content, you’ll need to ask the right questions, get clients comfortable in front of the camera, and listen for quality soundbites that make for engaging content.
• Build & Nurture Client Relationships: This is a client-facing role. You will need to feel comfortable building and nurturing client relationships with consistent, timely communication. This includes showing clients that you possess a deep understanding of their practice to ensure posts are on-brand.
• Inter-Departmental Collaboration: Particularly the Client Success Managers, but also other departments to ensure a holistic approach and unified front across marketing campaigns.
• Analyze, Track, and Measure Performance: Report on monthly Social Campaigns to refine, define, and improve our clients’ social media marketing performance. Track client metrics to gain insights into the success of accounts. When accounts need work, you’ll provide account analysis and suggest optimizations to get things back on track.
• Keep Up to Date with the Latest Social Trends & Tools: Possess an in-depth understanding of social media platforms, best practices, and emerging trends, and leverage those trends for social campaigns, adapting them to the dental industry.
• Utilize, Track and Manage Budgets: You’ll have multiple clients with varying budgets and campaigns, so organization is key.
• Internal Mentorship, Training & Team Support: You’ll support the Head of Content in ongoing training of peers, junior team members, and cross-departmentally. You will be a resource in process development, campaign strategy and ideation, as well as client communication support to help maintain team performance.
• Expanded Leadership Role: We want all Social Media Managers to exhibit leadership and a high level of initiative, but expect Senior Social Media Managers to be major contributors to department initiatives.
• Highly Efficient Client Management: Senior Social Media Managers are expected to achieve higher efficiency in their workflow, enabling them to handle a higher client load.
  
  

Core Competencies

• Critical Thinker: An instinct for spotting social opportunities in client niches and creating stories that will make people notice.
• Social Media Guru: Passion for social media by staying up-to-date with new platforms and current trends.
• Adaptable Aesthetic & Design Eye: The ability to appropriately apply various design and photography elements through Photoshop and Canva to create beautiful content that’s in line with the clients’ brand.
• Platform & Software Proficiency: Have a high proficiency for social platforms including Facebook, Instagram, TikTok, LinkedIn, Google My Business, and YouTube; a working knowledge of softwares including Canva and Photoshop; and experience with third party posting platforms, like Sprout Social.
• Exceptional Communicator: Exceptional professional written and verbal communication skills are necessary to this client-facing role.
• Client Management Skills: Ability to effectively manage a large volume of client accounts, balancing urgent client needs with the day to day workload.
• Meticulous Attention to Detail: The nature of Social Content requires a meticulous attention to detail. We all make mistakes, but sloppiness will not be tolerated.
• Agile Problem Solver: Able to work under tight deadlines and be able to handle multiple projects at any given time.
• Natural Strategist: Approach client accounts at the campaign level and consider their other marketing efforts within Wonderist Agency to ensure a unified message across all channels.
• Expert Organization and Project Management: Highly organized and on top of all client needs, you’ll be expected to manage your time and workload to facilitate deliverables and hit deadlines. You will need an exceptionally strong ability to multitask and prioritize accordingly, keeping track of outstanding assets and tasks.
• Keen Analytical Eye: Deep understanding of social metrics and KPIs, along with the ability to dissect and solve problems through data. You will monitor your clients’ campaign performance and course correct through knowing when a strategy is working vs. not and being able to scale accordingly.
• Resourceful and Confident Self-Starter: Once you learn the ropes, we’ll expect you to own your tasks and hold yourself accountable. You will solve problems every single day, so we need someone with a results-oriented mind.
• Forward Thinker With Fresh Ideas: Social media platforms are constantly changing, which means you’ll need to take the time to research these changes and develop new ways we can advance our clients’ performance. Our team’s innovation is what makes Wonderist stand out from the competition.
• Ability to Embrace Wonderist Agency’s Company Culture: Takes pride in work and is committed to being an agent of positive change.
  
  

Personality Musts

Our perfect fit is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude who aims to deliver. Working in the client service industry means going the extra mile. We need someone who is always willing to rise to the occasion and put forward beautiful work that exceeds client expectations. Someone who is detailed, organized, driven, displays vigor, and comes ready to play every day will fit in well. Confidence, self-discipline, and a congenial, curious mind are things we love and admire.

Minimum Experience

• 5+ years of marketing or agency experience OR equivalent
• 5+ years of prior Social Media Manager experience
• Verifiable examples of successful social media marketing campaigns
• Proficiency in Facebook, Instagram, Facebook Insights, Google Analytics
  
  

Bonus Points For Applicants With

• Bachelor’s Degree in marketing, communication, or related field
• Photography and/or design background
• Experience in software such as Canva, Sprout Social, Monday.com, G Suite, Webflow
• Knowledge of the dental industry
  
  

If we just described you...

Please apply with your resume, cover letter, and portfolio.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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