Senior Social Media Manager

Crisp; San Diego (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Crisp, a leader in legal marketing, seeks a Senior Social Media Manager to optimize and scale impactful content across various platforms. The role involves developing strategies, managing a creative team, and utilizing data insights to drive engagement and growth while aligning with brand objectives.

Benefits

100% Company Paid Health/Vision/Dental

4% 401K Match

Generous Paid Time Off

Paid Parental Leave for New Parents

Paid Relocation for Non-Local Candidates

Qualifications

• 5-7 years of experience in social media with proven audience growth.
• Familiarity with social media production tools and scheduling.

Responsibilities

• Lead management of social media channels and content lifecycle.
• Develop platform-specific strategies to enhance engagement.
• Analyze metrics and adjust content to maximize audience growth.

Skills

Content Strategy

Audience Analysis

Storytelling

Team Leadership

Social Media Marketing

Job description

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Director of Performance Marketing @ Crisp

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering paid relocation for qualified applicants.

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

About The Role

In this role, you will lead, optimize, and scale compelling, trendsetting social media content that drives meaningful audience growth, engagement, and measurable business results. Leveraging your deep understanding of platform-specific best practices, storytelling techniques, and rapidly evolving content trends, you will guide a team of editors and creatives to produce high-quality visuals, videos, and narratives across Instagram, Facebook, LinkedIn, and X/Twitter. You will manage the entire content lifecycle, from ideation and production workflows to scheduling, publishing, and performance analysis, ensuring that every piece aligns with overarching brand objectives and successfully resonates with target audiences.

Responsibilities

• Lead end-to-end execution, management, and monitoring of Crisp’s social media channels.
• Develop and implement platform-specific strategies, guiding the creation of impactful and engaging content designed to drive engagement and performance metrics.
• Continuously analyze platform metrics and audience behaviors, adjusting content approaches to maximize growth, engagement, and new business opportunities.
• Partner directly with dedicated creative resources for the creation of campaigns, content, and assets.
• Write scripts for short-form social content that employ storytelling, attention-grabbing hooks, relevant and resonating messaging, and clear, focused call-to-actions.
• Provide structured, effective feedback on scripts, video edits, and overall content quality, working closely with short-form editors and designers to maintain a consistent brand voice, maximize engagement and results.
• Utilize performance insights to inform data-driven decisions, shaping editorial calendars, identifying emerging content formats, and creating a clear strategic roadmap that aligns social media efforts with broader business objectives.
• Manage other social editors and contractors as needed.
  
  

Requirements

• 5-7 years of related experience in social media/organic social, with a proven track record of driving tangible audience growth.
• You have a deep understanding of what makes an effective content hook, how to tell compelling stories, and how to tailor these elements for various social channels.
• You have established success scaling social media accounts, evidenced by provable metrics in follower increases, heightened engagement, and measurable conversions or revenue impacts.
• You excel at guiding teams, providing clear feedback, and fostering an environment that encourages creativity, collaboration, and continuous improvement.
• You’re intimately familiar with the tools and workflows behind content production and scheduling, ensuring efficient, on-time delivery without compromising quality.
• You stay current with platform evolutions, algorithmic changes, and cultural trends, proactively adjusting your content strategy to maintain relevance and effectiveness.
• You have a sharp editorial eye and impeccable sense of taste, ensuring that all visual, auditory, and narrative elements align with brand standards and resonate with audiences.
• Your ability to conduct in-depth platform analyses guides your strategic decisions, ensuring that your content plans are always informed by data and industry insights.
  
  

Bonus, But Not Required

• YouTube strategy, management, and proven results growing channels.
  
  

Benefits

• 100% Company Paid Health/Vision/Dental
• 4% 401K Match
• Generous Paid Time Off
• Paid Parental Leave for New Parents
• Paid Relocation for Non-Local Candidates
  
  

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

Compensation Range: $80K - $120K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Professional Training and Coaching

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