Senior Social Media Manager

Yugo USA LLC.; Northern (KY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Health, dental and vision benefits

401k + 4% employer matching

Three weeks of PTO

Paid Wellness Time

11 paid Holidays

Paid Parental Leave

Volunteer Day

YuDay

Company-paid STD/LTD/Life

Job summary

Yugo USA LLC is seeking a Senior Social Media Manager to own the US strategy and content calendar, turning brand voice into platform-native content for TikTok, Instagram, and more. You will drive campaigns, partner with cross-functional teams, and lead freelancers to deliver engaging content that resonates with students nationwide.

You’ll leverage data-driven insights to optimize engagement, mentor regional teams, and support leasing season priorities while maintaining a strong US-market focus

Qualifications

• 5+ years in social media with ownership of a brand's presence.
• Proven success leading social strategy and content in the US market.
• Hands-on content production: shooting, editing, and writing platform-native content.
• Track record leading campaigns and brand partnerships.

Responsibilities

• Own US/Global social strategy end to end, from idea bank to content calendar and live content.
• Translate brand voice into platform-native content across TikTok, Instagram, and emerging channels.
• Lead US campaigns and activations, including brand partnerships, from concept to results.
• Collaborate with sales, leasing, and marketing teams during leasing season to align content with occupancy goals.
• Create training for regional teams and marketers on social best-practice and brand voice.
• Direct and manage freelancers and contractors, maintaining voice and quality.
• Use data to drive decisions and optimize engagement metrics.
• Partner with wider social and property teams to keep content pipeline flowing.

Skills

Brand strategy

Content production

Campaign leadership

Cross-functional collaboration

Analytics

Freelancer management

Training & enablement

US market experience

Portfolio of content

Tools

Video editing

Filming

Job description

Yugo is a global leader in student housing dedicated to creating exceptional living experiences for students around the world. With a presence spanning more than 14 countries and 120 cities, Yugo combines innovation, community, and purpose to redefine student living. In the U.S., Yugo operates nearly 40,000 beds across 88 properties in 28 states, delivering vibrant communities designed to support student success both personally and professionally. Guided by its Live Your Best Life philosophy, Yugo fosters sustainability, personal growth, and career development while building an inclusive, collaborative, and forward-thinking culture for residents and team members alike.

The Senior Social Media Manager in the US will own the strategy, content, and day-to-day execution of Yugo's social presence in our largest and most competitive market. Equal parts strategist and maker, you'll turn our brand into platform-native content that students save and send to their group chat and help shape how Yugo shows up globally. You'll work hand in hand with our US teams to grow genuine cultural credibility with students, measured by depth of engagement, not follower count.

Because learning well and living well are inseparable. And when you put students first, really first, you create an environment where students thrive, not only build occupancy, but a lifelong brand affinity that travels with students beyond graduation. In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls ("VCARB") Formula One™ Team, providing students unparalleled access to unique opportunities and experiences worldwide.

This is a hands-on senior role for someone who can pitch the big idea and then film, edit, and ship it. We're looking for a self-starter with deep Gen Z and US student fluency, a strong creative instinct, and the confidence to lead campaigns, direct contractors, and partner across the business — especially during leasing season.

Reporting to the Head of Social Media, here’s what you’ll be doing!

• Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
• Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
• Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
• Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
• Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
• Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
• Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.
• Partner with the wider social team and property teams to keep the content pipeline flowing.

Sound good so far? Here’s what you’ll need to thrive in this role!

• 5+ years in social media, with real ownership of a brand's presence (student, lifestyle, or culture brands a strong plus).
• Proven success leading social strategy and content in the US market.
• Hands-on content production skills; shooting, editing, and writing platform-native content.
• Track record leading campaigns and, ideally, brand partnership activations.
• Experience working cross-functionally with sales, leasing, or marketing teams.
• Strong grasp of social analytics and reporting, with a history of acting on the data.
• Experience managing freelancers, contractors, or junior team members.
• Experience building or delivering training and enablement for non-social teams.
• A portfolio of content you've personally made that performed.
• Experience in student housing, hospitality, or a related sector is desirable.
• Based in the US, with flexibility to work across time zones and travel as needed.
• Carbon Literacy Certification or willingness to undertake training

Please note: this role requires flexibility. Particularly during peak periods such as leasing season, you may need to take on tasks and projects beyond the core remit outlined here.

As part of the Yugo team, you are eligible for a competitive salary, bonus eligibility, comprehensive benefits and more! Here’s a snapshot of what we offer;

• Competitive salary of $60,000 - $70,000 / annually
• Generous benefits package! Including health, dental and vision
• 401k + 4% employer matching
• Three weeks of PTO
• Paid Wellness Time
• 11 paid Holidays
• Paid Parental Leave
• 1 Paid Volunteer Day
• 1 Paid YuDay
• Company paid STD, LTD and Life insurance

At Yugo, we believe in creating a culture where everyone belongs and feels empowered to do their best work. If you're looking to make an impact in a people-first environment.

Equal Opportunity Employer

We are proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, disability, protected veteran status, or any other status protected by applicable law.