Senior Social Media Manager

MIKA Coral Gables; Miami (FL); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Employee dining discounts

Opportunity for growth within hospitality group

Creative collaborative environment

Job summary

MIKA Coral Gables is seeking a Social Media Representative to manage its social media across platforms like Instagram, TikTok, and Facebook. The role involves creating engaging content, fostering community relations, and coordinating digital marketing initiatives.

The ideal candidate will have experience in social media for restaurants and strong photography skills. You will work closely with management and culinary teams to ensure digital content reflects the quality and atmosphere of Mika.

Qualifications

• 1–3 years of experience in managing social media for restaurants or hospitality brands.
• Strong portfolio for food and beverage photography.
• Proficiency in Instagram, TikTok, and Facebook.

Responsibilities

• Manage Mika's social media presence across all platforms.
• Capture content of dishes and the dining experience.
• Engage with local influencers for collaboration.

Skills

Content creation

Community engagement

Social media management

Photography and video skills

Tools

CapCut

Adobe Premiere

Lightroom

Canva

Adobe Photoshop

Job description

Mika Coral Gables is an upscale dining destination by acclaimed chef Michael White, bringing refined Mediterranean-inspired cuisine to the heart of Coral Gables. With a sophisticated atmosphere, exceptional service, and a menu rooted in seasonal ingredients and bold flavors, Mika has quickly become a premier culinary destination in South Florida.

Role Summary

The Social Media Representative is responsible for managing Mika's social media presence across all platforms — including Instagram, TikTok, Facebook, and Google Business — with a focus on content creation, community engagement, and brand storytelling. This role works closely with the General Manager, culinary team, and marketing partners to ensure Mika's digital presence reflects the quality, ambiance, and experience of the restaurant.

Key Responsibilities

Content Creation

• Capture high-quality photo and video content of dishes, cocktails, the dining room, and behind-the-scenes moments in the kitchen and bar.
• Create engaging Reels, TikToks, and Stories that showcase Mika's atmosphere, menu, and culinary team.
• Coordinate and direct on-site content shoots, including new menu launches, seasonal updates, and special events.
• Maintain a consistent visual aesthetic aligned with Mika's brand identity and Michael White's culinary philosophy.

Platform Management

• Manage day-to-day posting across Instagram, TikTok, Facebook, and Google Business.
• Develop and maintain a monthly content calendar in coordination with management.
• Monitor trends and platform updates to keep Mika's content fresh, relevant, and competitive.
• Schedule posts for optimal engagement times based on platform analytics.

Community Engagement

• Respond to comments, messages, and reviews in a timely, warm, and professional manner.
• Build relationships with local influencers, food bloggers, and media for collaboration opportunities.
• Assist to reviews on Google, Yelp, OpenTable, and Resy in coordination with management.
• Identify and coordinate influencer visits, partnerships, and hosted dinners.

Event & Campaign Support

• Document special events, private dinners, and chef collaborations for social content.
• Support marketing campaigns for seasonal menus, holidays, and promotions.
• Coordinate with external partners (e.g., press, photographers, brand collaborations) for on-site shoots.
• Assist with email newsletter content and other digital marketing materials as needed.

Analytics & Reporting

• Track engagement metrics, follower growth, and content performance across all platforms.
• Provide regular reports to management on social media performance and insights.
• Use data-driven insights to refine content strategy and posting schedules.

Qualifications & Requirements

Required

• 1–3 years of experience managing social media for a restaurant, hospitality brand, or lifestyle business.
• Strong portfolio demonstrating photography and video content creation, particularly food and beverage photography.
• Proficiency with Instagram, TikTok, and Facebook — including Reels, Stories, and platform-specific best practices.
• Experience with content editing tools (e.g., CapCut, Adobe Premiere, Lightroom, or similar).
• Excellent written communication skills with a strong eye for tone, voice, and brand consistency.
• Ability to work flexible hours, including evenings and weekends, to capture live restaurant content.

Preferred

• Experience working in or with upscale dining or hospitality brands.
• Existing relationships with South Florida food influencers, bloggers, and media.
• Familiarity with paid social media advertising (Meta Ads Manager).
• Basic graphic design skills (Canva, Adobe Photoshop, or similar).
• Bilingual (English/Spanish) a plus, given the South Florida market.

What Mika Offers

The opportunity to be part of a high-profile culinary brand led by Chef Michael White.

• A creative, collaborative environment with direct access to the culinary and management team.
• Competitive compensation commensurate with experience.
• Employee dining discounts.
• Opportunities for growth within a growing hospitality group.