Senior Social & Community Manager

Urban Golf Performance

Irvine (CA)

On-site

USD 75,000 - 90,000

Full time

4 days ago

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Benefits offered by this job

Vision Insurance

Life Insurance

Paid Time Off

401(k) Retirement Savings Plan

Employer Matching for 401(k)

Professional Development Assistance

Employee Discounts on Apparel, Clubs,

UGP Services

Job summary

Urban Golf Performance (UGP) is seeking a Senior Social & Community Manager to own our organic social presence end to end across platforms, with weekly content planning and on-site content capture at our Orange County and LA studios. You’ll collaborate with coaches and the marketing team to grow the audience, drive engagement, and translate data into strategy.

You’ll edit and publish platform-native content using CapCut or Premiere, leverage AI tools to accelerate workflows, and guide

Qualifications

Golf industry knowledge or enthusiasm is required.
5+ years of experience growing social media for consumer brands (sports/fitness preferred).
Proven audience growth and engagement with measurable results.
Fluency in Instagram, TikTok, Facebook, and X; understand formats/algorithms.
Hands-on video skills in CapCut or Premiere; produce own content.
Strong content strategy and ability to turn messaging into platform-native content.
Analytical mindset with data-driven decision making.
Comfortable on camera and onsite across multiple locations.

Responsibilities

Own and drive organic social strategy across Instagram, TikTok, Facebook, X (and YouTube) to align with brand and growth goals.
Plan and manage a weekly content calendar tied to campaigns, studio events, and new locations.
Create, edit, and publish platform-native content yourself using CapCut or Premiere.
Capture content onsite at UGP studios weekly—coaching, fitness, recovery, and sessions.
Use AI tools to speed up editing, captioning, versioning, and repurposing while maintaining voice.
Manage community engagement daily, respond to comments/DMs, route bookings to studios.
Turn top-performing organic content into ad variations with the marketing team.
Support creator/athlete partnerships with content capture and amplification.
Help coaches grow their social presence with filming and posting guidance.
Track, analyze, and report on social KPIs to inform strategy.

Skills

Golf industry knowledge

Social media growth

Platform fluency

Content strategy

Video editing

AI in content workflow

Social ads creation

Data analytics

On-site filming

Education

Bachelor's degree in Marketing/Communications or equivalent

Tools

CapCut

Premiere Pro

Meta Ads Manager

Job description

Job Description: Senior Social & Community Manager

LOCATION

[Orange County, CA (Onsite), with regular time at our Los Angeles studios]

ABOUT UGP

Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour level coaching and golf specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.

ABOUT THE ROLE

We're looking for a Senior Social & Community Manager to own UGP's organic social presence end to end. This role sits at the intersection of content, community, and analytics: creating and publishing platform-native content, engaging our community, turning winning posts into ads, and reporting on what social drives for the business. You'll report to the Director of Marketing and work closely with our coaches, studio teams, and marketing team to grow UGP's audience across every location.

WHAT YOU'LL DO

Own and drive UGP's organic social strategy across Instagram, TikTok, Facebook, and X [and YouTube], aligned with brand messaging and company growth goals
Plan and manage a weekly content calendar tied to campaigns, studio events, new locations, and player moments
Create, edit, and publish platform-native content yourself, from short-form video to photos and carousels, using CapCut or similar tools
Capture content onsite at UGP studios every week, including coaching, fitness, recovery, club fitting, and Tour player sessions
Use AI tools to speed up editing, captioning, versioning, and repurposing while keeping UGP's voice
Manage community engagement daily, responding to comments and DMs and routing booking and service questions to the right studio
Turn top-performing organic content into ad variations, partnering with the marketing team on paid creative
Support UGP's creator and athlete partnership program with content capture and amplification
Help UGP coaches build their own social presence with simple filming and posting guidance
Track, analyze, and report on social KPIs (reach, engagement, audience growth, social-sourced leads and bookings, etc.) to inform strategy and demonstrate impact

WHAT WE'RE LOOKING FOR

Golf industry knowledge or enthusiasm is a must!
[Bachelor's degree in Marketing, Communications, or related field, or equivalent experience]
5+ years of experience growing social media for a consumer brand, ideally in sports, fitness, wellness, or lifestyle brands
Proven track record of audience growth and engagement, with results you can show
Fluency across Instagram, TikTok, Facebook, and X, with a strong understanding of each platform's formats and algorithms
Strong grasp of content strategy, with the ability to turn brand messaging into a steady flow of platform-native content
Hands on video skills in CapCut, Premiere, or similar; you create content yourself, not just brief it
AI native, with AI tools already part of your daily content workflow
Experience creating social ads, including recutting organic content for Meta
Analytically savvy, caring about data and growth as much as content, with the ability to translate data into strategy
Comfortable on camera and onsite in a fast paced, multilocation environment
Highly organized and self directed, able to own a channel independently
Your own social following or creator experience is a plus

WHY UGP

This is an opportunity to build the social presence of a brand that is redefining golf performance. You'll have access to Tour players, elite coaches, and real client transformations every week, and the platform to turn them into an audience across every UGP location, both online and in the studio.

UGP BENEFITS