Director of Marketing

Urban Golf Performance

Irvine (CA)

On-site

USD 120,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Vision Insurance

Life Insurance

Paid Time Off

401(k) Retirement Savings Plan

Employer Matching for 401(k) Contrib

Professional Development Assistance

Employee Discounts on Apparel, Clubs,

Job summary

Urban Golf Performance (UGP) is seeking a Director of Marketing to own the function end to end, spanning strategy, execution, and analytics across CLM, campaigns, partnerships, branding, and the website. You will lead the marketing team and align with leadership to build a growth engine across the client journey.

The role requires 7+ years of progressive marketing experience, leadership ability, and a track record in multichannel campaigns, creator partnerships, and data-driven decision making.

Qualifications

Bachelor's degree in Marketing or related field; MBA a plus.
7+ years of progressive marketing experience with team leadership.
Experience in CLM, including email, SMS, and CRM-driven retention campaigns.
Proven ability to plan and execute multichannel campaigns that drive funnel and revenue results.

Responsibilities

Own and drive UGP's overall marketing strategy across channels, aligning initiatives with growth and revenue goals.
Lead and develop the marketing team, including oversight of content and social functions.
Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns.
Plan, execute, and manage integrated marketing campaigns (paid and organic).
Build, manage, and grow creator and athlete partnership programs.
Own UGP's brand identity and voice across channels and locations.
Oversee the website, content, UX, and ongoing optimization, partnering with developers as needed.
Own the marketing budget and allocate spend to maximize ROI.
Track, analyze, and report on marketing KPIs to inform strategy and impact.
Manage relationships with external agencies and vendors as needed.

Skills

Marketing leadership

Lifecycle marketing

Campaign management

Partnership programs

Marketing analytics

Brand strategy

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

CRM/Marketing automation

Job description

ABOUT UGP

Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour level coaching and golf specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.

ABOUT THE ROLE

We're looking for a Director of Marketing to own UGP's marketing function end to end. This role sits at the intersection of strategy, execution, and analytics; spanning customer lifecycle marketing (CLM), campaign management, creator and athlete partnerships, funnel performance, branding, and the UGP website. You will also oversee the marketing team, setting direction and building the team's capabilities to execute against these priorities. You'll work closely with the leadership team to build a marketing engine that drives growth across every stage of the client journey.

WHAT YOU'LL DO

Own and drive UGP's overall marketing strategy across all channels, aligning initiatives with company growth and revenue goals
Lead and develop the marketing team, including oversight of the content and social function, setting priorities and building team capability
Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns that engage clients throughout their journey with UGP
Plan, execute, and manage integrated marketing campaigns (paid and organic) from concept through performance measurement
Build, manage, and grow UGP's creator and athlete partnership program, including sourcing, negotiating, and activating relationships with golf influencers, creators, and athletes
Own UGP's brand identity and voice, ensuring consistency across all channels, partnerships, and locations
Oversee the UGP website, including content, user experience, and ongoing optimization, partnering with developers or agencies as needed
Own the marketing budget and allocate spend across channels, campaigns, and partnerships to maximize return on investment
Track, analyze, and report on marketing KPIs (funnel metrics, campaign performance, CAC/LTV, etc.) to inform strategy and demonstrate impact
Manage relationships with external agencies and vendors (creative, paid media, PR, etc.) as needed

WHAT WE'RE LOOKING FOR

Golf industry knowledge or enthusiasm is a must!
Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus
7+ years of progressive marketing experience, including experience owning a marketing function or leading a team, ideally in sports, fitness, wellness, or lifestyle brands
Strong leadership and people management skills, with experience managing or mentoring a team
Proven experience with customer lifecycle marketing (CLM), including email, SMS, and CRM driven retention campaigns
Track record of planning and executing multichannel marketing campaigns that drive measurable funnel and revenue results
Experience building and managing creator, influencer, or athlete partnership programs
Strong grasp of digital funnel performance and marketing analytics tools (e.g., Google Analytics, CRM/marketing automation platforms), with the ability to translate data into strategy
Experience owning brand strategy and identity across channels and touchpoints
Budget management experience, with the ability to allocate spend across channels for maximum ROI
Excellent communication and cross functional collaboration skills, comfortable partnering with executive leadership
Highly organized and strategic, yet hands on and comfortable operating in a fast paced, multilocation environment

WHY UGP

This is an opportunity to own and shape the marketing function for a brand that is redefining golf performance. You'll have the platform to build integrated strategy, grow a national creator and athlete network, and drive measurable impact across the entire client journey, both online and on the course.

UGP BENEFITS