Senior Social Activation Lead — High-Impact Launches

Wipro Ltd.; Seattle (WA); On-site; USD 60,000 - 149,000; Full time

Job summary

Wipro Ltd. in Seattle is seeking an experienced Events and Announcements Social Media Manager to support Microsoft and turn high-visibility launches, events, and announcements into coordinated, channel-ready social moments.

This role focuses on social activation, building plans, aligning stakeholders, managing editorial readiness, coordinating approvals and publishing, monitoring performance, and translating results into clear recommendations in a fast-moving, matrixed environment where timing,

Qualifications

• 3+ years of experience in social media strategy, editorial operations, integrated marketing, campaign activation, or a related field.
• Experience coordinating high-visibility social campaigns, product launches, announcements, events, or related activations.
• Strong program and project management skills, with the ability to manage multiple interdependent workstreams, deadlines, approvals, dependencies, and shifting priorities.
• Excellent written and verbal communication skills, including clear status reporting, stakeholder guidance, and concise, executive-ready recommendations.
• Strong editorial judgment and attention to detail across copy, creative assets, links, tagging, timing, tracking, and platform requirements.
• Experience analyzing performance data to generate actionable insights and improve future social strategy and execution.
• Ability to work independently, exercise sound judgment, and collaborate effectively across large, cross-functional and matrixed teams.
• Preferred qualifications: Experience supporting Microsoft or another large enterprise technology organization.
• Hands-on experience with Sprinklr.
• Experience developing and managing social content across LinkedIn, X, Instagram, TikTok, YouTube, Threads, and emerging channels.
• Working knowledge of social media governance, brand safety, accessibility, approval workflows, and embargoed communications.
• Proficiency with Microsoft 365 tools, particularly Teams, Outlook, SharePoint/OneDrive.

Responsibilities

• Own day-to-day social management for the Copilot CSA, including content planning, intake, coordination, publishing readiness, and follow-through.
• Partner closely with product marketing managers, social leads, creative partners, and client stakeholders to understand objectives and turn complex product stories into audience-relevant social content.
• Develop and adapt content for platform-specific use across LinkedIn, TikTok, X, Instagram, Facebook, YouTube, and emerging channels, choosing the right format, voice, and call to action for each.
• Use Sprinklr confidently to support social planning, workflow management, scheduling, publishing, quality assurance, and performance reporting.
• Manage announcements, launches, campaigns, and fast-turn requests, coordinating copy, creative assets, reviews, approvals, dependencies, and final delivery.
• Write and refine social copy that makes AI and technology topics accessible, credible, engaging, and aligned with brand voice.

Skills

Social media strategy

Editorial operations

Program management

Stakeholder management

Analytics

Copywriting

Sprinklr

Tools

Sprinklr

Job description

Wipro Ltd. in Seattle is seeking an experienced Events and Announcements Social Media Manager to support Microsoft and turn high-visibility launches, events, and announcements into coordinated, channel-ready social moments.

This role focuses on social activation, building plans, aligning stakeholders, managing editorial readiness, coordinating approvals and publishing, monitoring performance, and translating results into clear recommendations in a fast-moving, matrixed environment where timing,