Senior SEO & Performance Strategy Lead

Blacksmith Agency; United States; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is seeking an Account Strategist, SEO to scale the marketing division across PPC and SEO for a growing client portfolio. You will own strategy, performance and client-facing leadership. This is a hybrid strategic and operational role.

You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO strategy

Multi-channel marketing

Analytics & attribution

Client communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking an Account Strategist, SEO to scale the marketing division across PPC and SEO for a growing client portfolio. You will own strategy, performance and client-facing leadership. This is a hybrid strategic and operational role.

You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement.